AMMedia

NO AUDIENCE THEORIES - NO TEXTUAL ANALYSIS I Daniel Blake, Straight Outta Compton Distribution is the key to success for any media industry : How have digital technologies affected the ways in which films are produced and distributed ? Plan NWA conglomeration curran and seaton - power in media industries steve neale - genre theory 'glamourises benefits' - jeremy corbyn Viral Marketing - clay shirky - henry jenkins Convergence Lengendary - producer, universal - distributor Vertical, Horizontal and multimedia integration (hesmondhalgh) Stars Stereotypes Success - financial success Specialised industry Knee-jerk reaction Distribution refers ti the was in which media products are shared and given out to their intended and target audiences. Distribution is absolutely vital to the financial success of the film industry, and this is made increasingly more so by advances in digital technology. Marketing campaign Discounted cinema tickets

How do the adverts that you have studied appeal to a range of specialised and generalised audiences ? COMPONENT ONE SECTION B plan GENERALISED tide water aid women stereotype red mise-en-scene appeal target audience ideology z-line binary opposition reception theory cultivation theory - george gerbener male gaze - van zoonen pick and mix theory - david gauntlett mise-en-scene of woman hugging box on detergent appeals to generalised audience of women mise-en-scene of establising close-up shot of window with diegetic soundtrack to appeal to a british target audience due to the rain showing a stereotypical representation of british weather red text for 'tide's got what women want' appeals to the generalised audience of housewives due to the connotations of love that the colour red has. the mise-en-scene of dry establishing shot of Africa is a binary opposition to the establishing shot of what can be assumed to be great britain. British radio br

In what ways do these adverts create meaning ? Make reference to intertextuality, viewpoints, ideologies. Wateraid advert is subversive of other charity adverts. This is primarily targeting a middle class audience but it will be a working class audience who donates. Anti-Smoking Advert Mise-en-scene of cancer on a cigarette NHS ad uses horror aspect (horror conventions) to make audience visualise the damage to their body. Binary opposition between horror conventions of NHS ad and the high key lighting in the water-aid advert. Wateraid advert raises awareness through the use of hopeful conventions through the positive outlook. Mise-en-scene  binary opposition representation readings  stuart hall barthes - semiotics lighting shot type ECU - emphasis diegetic radio sound cultivation theory colour correction/grading Montage Tracking Shots Handheld DAC - Definition, Argument, Context Definition - Intertextuality is.... Argument - Both...and...use...to...

To what extent do Zoella and Attitude reflect the social and historical context of the time when they were made? In this response, I am going to argue that both Zoella and Attitude and reflect the social and historical context of the time they were made to cultivate ideologies for the audience. I will write this response with reference to Lisbet Van-Zoonen's male gaze theory, bell hooks' theory that femisism is for everybody and stuart halls theory of representation. Zoella is a youtube channel which is ran by Zoe Sugg, an online celebrity. Attitude Online is an adaptation of an existing paper magazine called attitude and it was created in 2014. It was since bought by 'stream publishing' in 2016. It is evident in the Zoella 'pizza taste test' video that there is no sexualisation which which is subversive of conventional media where women are shown to be sexualised to maximise profits. Instead, Zoella uses the mise-en-scene of hegemonically 'normal&#

The only reason that any media product exists is to make money. Attitude Online - gay male British target audience in 20s and 30s. They are professionals with a high amount of disposable income. They have this disposable income due to the absence of children. The audience are described and being 'early adopters' in the press pack. The press packs sells a pen-portrait of the audience to advertisers. The 'pink pound' is what the advertisers will get. Attitude is horizontally integrated. Wink magazine was bought by Stream Publishing, the owners of Attitude, to minimise competition within that industry. Attitude Online is an example of multimedia integration because of the synergistic advertising that is used to advertise the magazine in the online version. Audiences can use attitude to reflect their identities because of the things they can relate to. This can be described through David Gauntlett's pick and mix theory. An audience could use the post on Attitu

Who publishes  Attitude? Company: Stream Publishing Limited What other products does the publisher publish? Are they a major or independent publisher?  Major Stream publishing is very open about potential manipulation of their audiences through other company's media products. 29/09/2016 - The date they acquired attitude. Stream are trying to say they are quirky and different. They are human. This website is an advert to investors. 3 - Hesmondhalgh - The Cultural Industries (3rd edition) (2013) i Many commentators go much further than I have above in pointing to change. Some claim, for example, that digitalisation has transformed cultural production beyond recognition. The internet and the mobile phone have triumphed. The music industry is dying or already dead, they say. Television is over. Book publishing as we knew it is finished. Yet these industries continue to pour out huge amounts of product, employ tens of thousands of people, produce considera

The difference between the representations of men in the online and the print version of this magazine is that the online magazine shows men as being more buff which paints an unrealistic expectation of gay men to have these body types. Print cover has a gay man with a moustache which is an intertextual reference to Freddie Mercury. The print cover positions the audience as a gay man who has had problems with bullying from 'jocks' in the past. He is wearing a US Army Costume which may be used to appeal to an international audience. The femininity of the camp hand on hip gesture is a convention that is specific to the gay magazine genre. He is breaking the fourth wall with the direct mode of address with the look into the camera. It presents the gay male on the front as androgynous which he clearly isn't but this is a form of anchorage. If somebody is a closet-gay then they can view the website so that they don't have to buy to magazine. It may be a way to reduce the

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest

Internet - Hypermodal - requires you to click around White background connotes purity 'exclusive' - sense of importance Large box for image of Gregg Araki - symbolic code for importance 'ENTERTAINMENT' text - folio Sans-serif font is symbolic for being easy to understand Multiple meanings to appeal to film fans but also gay men. middle aged east asian American man image anchorage with text mentioning 'filmmaker' and image of him surrounded by film equipment. They chose a picture of him working to create a normalised environment for gay/bi people. Article title is a formal mode of address which goes with the conventions of a normal news article which is also in a sans serif font which suggests that it is targeted to a working class audience. Monochromatic font suggests that the target audience is more mature. The website mentions that he is talking about sexual fluidity and the LGBTQ representations before even mentioning his new s

We do not know how AI works. YouTube specifically targets people with mental health issues. Mainly schizophrenia. Disturbing videos on the YouTube Kids app have made children need therapy due to the lack of ethics behind the AI creating the videos. Social media companies must be subject to a formal legal duty of care to their users. ' The liability of social media companies (and others) for the content they host is currently limited by the the 2000  European  e-Commerce Directive ' The Science and Technology Committee has concluded that social media companies must be subject to a legal duty of care to help protect young people’s health and wellbeing when accessing their sites. The internet is of course largely unregulated, and mainly adopts a model of self-regulation. But how is it that it came to be like this? 172. There is a growing consensus that the  status quo  is not working and that a new liability regime for social media companies, and the content on thei

YouTube functions on a set of algorithms. Zoella uses algorithms by putting her name in the title when someone searches her channel. She also uses visually similar thumbnails. Same font, same facial expression. Easy to understand. Uses brand names to get views. Hashtags are a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. The handwritten serif font connotes innocence and that the videos are informal and girly. She always pulls the same facial expression to get more views.  The above examples of clickbait get the audience to click on the adverts based on algorithms that target them specifically based on a number of different things like ethnicity, age, gender and social status. Words like 'simple' and 'crazy' are hermeneutic codes to make people wonder why the topic is being described with these specific adjectives. 'doctors have no words' sug

Pokemon Glaswegian Advert:  🌚 🌝  🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos