Revision - 27th March 2019

How do the adverts that you have studied appeal to a range of specialised and generalised audiences?

COMPONENT ONE SECTION B

plan

GENERALISED

tide
water aid
women
stereotype
red
mise-en-scene
appeal
target audience
ideology
z-line
binary opposition
reception theory
cultivation theory - george gerbener
male gaze - van zoonen
pick and mix theory - david gauntlett

mise-en-scene of woman hugging box on detergent appeals to generalised audience of women

mise-en-scene of establising close-up shot of window with diegetic soundtrack to appeal to a british target audience due to the rain showing a stereotypical representation of british weather

red text for 'tide's got what women want' appeals to the generalised audience of housewives due to the connotations of love that the colour red has.

the mise-en-scene of dry establishing shot of Africa is a binary opposition to the establishing shot of what can be assumed to be great britain.

British radio broadcaster is used to add an element of being relatable to the media product. By doing so it targets a generalised audience of british people.

The use of english text at the end of the wateraid advert.

use of lexis in tide advert is hyperbolic.

In the water aid advert, audience are anchored with the slow paced editing to sympathise with gentle Claudia.

Allows the audience the please of 'saving' the poor, fragile and vulnerable Claudia. Claudia is African.

Comments

Adbusters

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Music Videos - Week One

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AMMedia