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Late Night Women's Hour - Friday 28 Oct 11pm 2016 - 'Home'

People are normally out. Quite niche.

You can listen on demand.

Spinoff of Women's Hour

Broadcast on BBC Radio 4 - Middle age, middle class audience aim.

BBC Funded by TV licenses.

Magazine show. Wide variety of articles for a general audience.Presented by Lauren Laverne. Features general female panellists. Female Target audience.

Broadcast once a month late at night.

Write about Language.

AUDIENCE AND INDUSTRY QUESTION.

Formal dialogue
Hygge - danish for fun
Discussion of culture. Social elements of danish culture
IKEA - relates to danishness
Digital Culture
Crafting? Handmade
Mentions Dolls
Middle aged women talking about social media. 'Instagramming it'
Individuality, handmade crafts being seen as personal.
Mentions Equality
Cultural values
Divorce?
'respectable to have 2 children before the 2nd World War'
Discussing Patriotism.
'necking valium'
'Hone is sold to us as the place of privacy, truth and self expression but is also the place of drudgery and hard work'
'I've only got 20 books'
Talking about political stance - left wing danish parents
'A couple thousand of books'
'Whats the age bracket'
Issues around adolescent identity
Talented female panellists

Tokenism - Putting something in for the sake of it.

MENTIONS CONSUMERISM

How does LNWH meet audience needs?

- Advertises books?
- Mentions men (relatable to heterosexual women)
- Mentions femininity
-

Who is the target audience?

- Middle Class Middle Aged Women. Heterosexual

"As a woman"

- Danish people??

Regulatory issues?

Mentioning brands. May not have permission
mentions equality relating to cultures of other countries. (Discriminatory.)
Mentions drug use. Valium

Regulated by OFCOM

Why does BBC broadcast this show?

Discusses culture, social issues and political issues.

Learned experience makes this show the best for women.

Brings in a certain target audience.

BBC has to address plurality - A range of different ideologies for different audiences.

CONTEXT:

Original show Women's Hour. - Started in 1946 Post World War 2

Woman's Hour originally presented by men.

Accused of sexism in 2013.

'too middle class'

Big conversation about their favourite mugs.

Being evicted is exciting.

40% of listeners are male. 15% of viewers are under 35.
Location: 912 Cypress Ave, Los Angeles, CA 90065, USA

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