Week 3 Online media

Week 3 Online media - 4th March

Pokemon Glaswegian Advert:

🌚 🌝 🌚

Clay Shirky - End of Audience - the audience uses the product to make new media

Henry Jenkins - Fandom - uses audience to create a cult following

Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory

Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular.

Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party.

Machine written youtube videos

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Textual Analysis - Exam Structure - IMPORTANT

Introduction - DAC Definition - Defining key terms Argument - Context - Background information about media Paragraphs - PEA Point - Evidence - references to key scenes Argument - theories TERMS TO USE Polysemy - Something with many possible meanings Hegemony - Rules that people follow that aren't necessarily law Intertextuality - Where one media text references another Negotiation - Audience response to a media product that agrees and disagrees Ideology - Views and beliefs of producer Things to revise: What could be in the Exam? Tide Advert WaterAid Advert Kiss of the Vampire Advert Woman Magazine Adbusters' Magazine Daily Mirror Newspaper The Times Newspaper Humans Les Revenants Formation Riptide Late Night Women's Hour Assassins Creed III: Liberation Zoella Attitude Online I Daniel Blake Straight Outta Compton Examiner will see big words and give higher mark. ...

Film Industry revision - 28th March 2019

NO AUDIENCE THEORIES - NO TEXTUAL ANALYSIS I Daniel Blake, Straight Outta Compton Distribution is the key to success for any media industry : How have digital technologies affected the ways in which films are produced and distributed ? Plan NWA conglomeration curran and seaton - power in media industries steve neale - genre theory 'glamourises benefits' - jeremy corbyn Viral Marketing - clay shirky - henry jenkins Convergence Lengendary - producer, universal - distributor Vertical, Horizontal and multimedia integration (hesmondhalgh) Stars Stereotypes Success - financial success Specialised industry Knee-jerk reaction Distribution refers ti the was in which media products are shared and given out to their intended and target audiences. Distribution is absolutely vital to the financial success of the film industry, and this is made increasingly more so by advances in digital technology. Marketing campaign Discounted cinema tickets...

AMMedia