Stuart Hall - Theories of Representation Representation - To present something through something else? A meaning presented in media form? ACTUAL MEANING - The Ways in which a media product constructs the world and aspects in it, including social groups, individual, issues and events. Lindt Lindor - Do you dream in chocolate: Codes and conventions Camera work – framing, shot types, angle, position, movement Editing – pace, type of edits, continuity/montage Structure/narrative Sound – music/dialogue/voiceover Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up Soft lighting has connotations of romance which shows the woman's love for the chocolate. Chef's facial expression gives a feeling of exclusivity. The costume also shows this. Sensual actions show explicit love for the chocolate. Close-ups are used top emphasise the sensuality. Superbowl commercial break 2015: men are presented as strong in the insurance advert as ...