Textual Analysis - Exam Structure

Textual Analysis - Exam Structure - IMPORTANT

Introduction - DAC

Definition - Defining key terms

Argument -

Context - Background information about media

Paragraphs - PEA

Point -

Evidence - references to key scenes

Argument - theories

TERMS TO USE

Polysemy - Something with many possible meanings

Hegemony - Rules that people follow that aren't necessarily law

Intertextuality - Where one media text references another

Negotiation - Audience response to a media product that agrees and disagrees

Ideology - Views and beliefs of producer

Things to revise:

What could be in the Exam?

Tide Advert
WaterAid Advert
Kiss of the Vampire Advert

Woman Magazine
Adbusters' Magazine

Daily Mirror Newspaper
The Times Newspaper

Humans
Les Revenants

Formation
Riptide

Late Night Women's Hour

Assassins Creed III: Liberation

Zoella
Attitude Online

I Daniel Blake
Straight Outta Compton

Examiner will see big words and give higher mark.

Creating an argument:

- Yes or No?

- Why?

In order to reach a larger but devoted cult audience. The producer uses non-diegetic sound to create a mysterious scene which may be a hermeneutic code to suggest mystery making the person watching wanting to solve the mystery.

Long Shot of Camille and her mum in kitchen using the 180 degree rule to contrast between the living and the dead but also the normality of the situation in Camille's eyes and the Abnormality in her mums.

Colour grading is used to make the colours look more washed out and less lively which is symbolic of Camille being dead. Existential Philosophy

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No

Fandoms

Fandom is a subculture composed of fans characterised by a feeling of empathy and camaraderie with others who share a common interest. Examples: - Bronies - Rick and Morty fans - Furrys - Beliebers Textual poaching - Stealing something from a media product and often using it in a way that subverts normality/ the intention of the producer. KEY THEORY 18 - FANDOM - FANDOM Fandom refers to a particularly organised and motivated audience of a certain media producer franchise. 'Fans use the media in ways not intended by the producer' 18 - Fandom - Henry Jenkins (radio, videogames, television, online media) • Fandom refers to a particularly organised and motivated audience of a certain media producer franchise • Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings • Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poach

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest

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