Textual Analysis - Exam Structure

Textual Analysis - Exam Structure - IMPORTANT

Introduction - DAC

Definition - Defining key terms

Argument -

Context - Background information about media

Paragraphs - PEA

Point -

Evidence - references to key scenes

Argument - theories

TERMS TO USE

Polysemy - Something with many possible meanings

Hegemony - Rules that people follow that aren't necessarily law

Intertextuality - Where one media text references another

Negotiation - Audience response to a media product that agrees and disagrees

Ideology - Views and beliefs of producer

Things to revise:

What could be in the Exam?

Tide Advert
WaterAid Advert
Kiss of the Vampire Advert

Woman Magazine
Adbusters' Magazine

Daily Mirror Newspaper
The Times Newspaper

Humans
Les Revenants

Formation
Riptide

Late Night Women's Hour

Assassins Creed III: Liberation

Zoella
Attitude Online

I Daniel Blake
Straight Outta Compton

Examiner will see big words and give higher mark.

Creating an argument:

- Yes or No?

- Why?

In order to reach a larger but devoted cult audience. The producer uses non-diegetic sound to create a mysterious scene which may be a hermeneutic code to suggest mystery making the person watching wanting to solve the mystery.

Long Shot of Camille and her mum in kitchen using the 180 degree rule to contrast between the living and the dead but also the normality of the situation in Camille's eyes and the Abnormality in her mums.

Colour grading is used to make the colours look more washed out and less lively which is symbolic of Camille being dead. Existential Philosophy

Comments

Week 3 Online media - 4th March

Pokemon Glaswegian Advert: 🌚 🌝 🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest...

AMMedia