YouTube functions on a set of algorithms.
Zoella uses algorithms by putting her name in the title when someone searches her channel. She also uses visually similar thumbnails. Same font, same facial expression. Easy to understand. Uses brand names to get views.
Hashtags are a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.
The handwritten serif font connotes innocence and that the videos are informal and girly.
She always pulls the same facial expression to get more views.
The above examples of clickbait get the audience to click on the adverts based on algorithms that target them specifically based on a number of different things like ethnicity, age, gender and social status.
Words like 'simple' and 'crazy' are hermeneutic codes to make people wonder why the topic is being described with these specific adjectives.
'doctors have no words' suggests that there is a reputable source of information behind the advert.
These adverts are unconventional because they lack any specific link to a brand.
The images are low quality.
Youtube has a duty of care that they don't stick to. For example, people with mental illness may view a conspiracy theory and believe that it is real and they then may do something based on that newly implanted ideology that isn't correct or may be illegal. For example, a video about shooting guns may, if shown to the wrong person, trigger them to commit a gun crime. Youtube have recently stopped recommending conspiracy theory videos.
'YouTube's AI is designed to make people spend as much time on it as possible'
The people who are most likely to view YouTube for a long period of time are often vulnerable people who are more likely to have mental health issues.
YouTube has an auto-play feature which rolls onto the next video after the previous one has finished meaning that they get more money as the advert for the next video plays.
Vloggers use the conventions of talk shows and news shows to build trust with their audiences.
Zoella uses algorithms by putting her name in the title when someone searches her channel. She also uses visually similar thumbnails. Same font, same facial expression. Easy to understand. Uses brand names to get views.
Hashtags are a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.
The handwritten serif font connotes innocence and that the videos are informal and girly.
She always pulls the same facial expression to get more views.
The above examples of clickbait get the audience to click on the adverts based on algorithms that target them specifically based on a number of different things like ethnicity, age, gender and social status.
Words like 'simple' and 'crazy' are hermeneutic codes to make people wonder why the topic is being described with these specific adjectives.
'doctors have no words' suggests that there is a reputable source of information behind the advert.
These adverts are unconventional because they lack any specific link to a brand.
The images are low quality.
Youtube has a duty of care that they don't stick to. For example, people with mental illness may view a conspiracy theory and believe that it is real and they then may do something based on that newly implanted ideology that isn't correct or may be illegal. For example, a video about shooting guns may, if shown to the wrong person, trigger them to commit a gun crime. Youtube have recently stopped recommending conspiracy theory videos.
'YouTube's AI is designed to make people spend as much time on it as possible'
The people who are most likely to view YouTube for a long period of time are often vulnerable people who are more likely to have mental health issues.
YouTube has an auto-play feature which rolls onto the next video after the previous one has finished meaning that they get more money as the advert for the next video plays.
Vloggers use the conventions of talk shows and news shows to build trust with their audiences.
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