Film Industry revision - 28th March 2019

NO AUDIENCE THEORIES - NO TEXTUAL ANALYSIS

I Daniel Blake, Straight Outta Compton

Distribution is the key to success for any media industry: How have digital technologies affected the ways in which films are produced and distributed?

Plan

NWA
conglomeration
curran and seaton - power in media industries
steve neale - genre theory
'glamourises benefits' - jeremy corbyn
Viral Marketing - clay shirky - henry jenkins
Convergence
Lengendary - producer, universal - distributor
Vertical, Horizontal and multimedia integration (hesmondhalgh)
Stars
Stereotypes


Success - financial success

Specialised industry

Knee-jerk reaction

Distribution refers ti the was in which media products are shared and given out to their intended and target audiences.

Distribution is absolutely vital to the financial success of the film industry, and this is made increasingly more so by advances in digital technology.

Marketing campaign

Discounted cinema tickets for I Daniel Blake target demographic of the working class.
low production values and budget, targeting a primarily middle class and socially conscious audience.
Traditional methods of distribution by eOne. EFI , Wildbunch, Canal Plus and BBC funded the production. British, Belgian, French co production. This is an example of a globalised media. Distributed in France under 'Moi, Daniel Blake'.
Independant Film, created through the collaboration of many international financiers.
Theatrical Trailer, also distributed digitally
Atypical distribution and exhibition methods: Outdoor screening in Newcastle, and film was also shown in social clubs and community classes.
i Daniel Blake social media (hashtag idanielblake)
Jeremy Vine interviewed Ken Loach for BBC Radio 2
PRIMARILY DISTRIBUTED IN ATYPICAL WAYS

Straight Outta Compton
Traditional distribution and production
Universal - a huge and multinational conglomeration with the finances and power to distribute internationally.
Theatrical Trailer is viewed 7.5 million times on YouTube
Sells and distributes to a pre-sold audience.
Will appeal to a younger audience due to the genre conventions of the rap, action and gangster genres.
Trailer shown on first Republican (right wing) political debate, ensuring a mass audience, and a declaration of the film's political ideology
Ties in to themes of police brutality, the black lives matter movement in particular.
Billboards are examples of traditional marketing.
Magazine adverts.
synergy of beats headphones working with the film.
BBFC 15 Certificate - Strong Language, violence, drug use, sex - Not everybody is able to purchase the film.
BBFC passed an extended directors cut version of the film which was given a BBFC 18 rating.

Dr Dre and Icecube are better known for other things than being in N.W.A. the actors are a commodity. You can buy the album 'straight outta compton' which is an example of vertical integration. This was re-released on vinyl and sold in a supermarket.