Skip to main content

Film Industry revision - 28th March 2019







NO AUDIENCE THEORIES - NO TEXTUAL ANALYSIS

 I Daniel Blake, Straight Outta Compton

Distribution is the key to success for any media industry: How have digital technologies affected the ways in which films are produced and distributed?

Plan

NWA
conglomeration
curran and seaton - power in media industries
steve neale - genre theory
'glamourises benefits' - jeremy corbyn
Viral Marketing - clay shirky - henry jenkins
Convergence
Lengendary - producer, universal - distributor
Vertical, Horizontal and multimedia integration (hesmondhalgh)
Stars
Stereotypes


Success - financial success

Specialised industry

Knee-jerk reaction

Distribution refers ti the was in which media products are shared and given out to their intended and target audiences.

Distribution is absolutely vital to the financial success of the film industry, and this is made increasingly more so by advances in digital technology.

Marketing campaign

Discounted cinema tickets for I Daniel Blake target demographic of the working class.
low production values and budget, targeting a primarily middle class and socially conscious audience.
Traditional methods of distribution by eOne. EFI , Wildbunch, Canal Plus and BBC funded the production. British, Belgian, French co production. This is an example of a globalised media. Distributed in France under 'Moi, Daniel Blake'.
Independant Film, created through the collaboration of many international financiers.
Theatrical Trailer, also distributed digitally
Atypical distribution and exhibition methods: Outdoor screening in Newcastle, and film was also shown in social clubs and community classes.
i Daniel Blake social media (hashtag idanielblake)
Jeremy Vine interviewed Ken Loach for BBC Radio 2
PRIMARILY DISTRIBUTED IN ATYPICAL WAYS

Straight Outta Compton
Traditional distribution and production
Universal - a huge and multinational conglomeration with the finances and power to distribute internationally.
Theatrical Trailer is viewed 7.5 million times on YouTube
Sells and distributes to a pre-sold audience.
Will appeal to a younger audience due to the genre conventions of the rap, action and gangster genres.
Trailer shown on first Republican (right wing) political debate, ensuring a mass audience, and a declaration of the film's political ideology
Ties in to themes of police brutality, the black lives matter movement in particular.
Billboards are examples of traditional marketing.
Magazine adverts.
synergy of beats headphones working with the film.
BBFC 15 Certificate - Strong Language, violence, drug use, sex - Not everybody is able to purchase the film.
BBFC passed an extended directors cut version of the film which was given a BBFC 18 rating.
Image result for straight outta memesImage result for i daniel blake

Dr Dre and Icecube are better known for other things than being in N.W.A. the actors are a commodity. You can buy the album 'straight outta compton' which is an example of vertical integration. This was re-released on vinyl and sold in a supermarket.

Labels:

Comments

Post a Comment

Popular posts from this blog

Week 3 Online media - 4th March

Pokemon Glaswegian Advert:  🌚 🌝  🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos
Post a Comment
Read more

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest...
Post a Comment
Read more

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms -  construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...
Post a Comment
Read more