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Revision Lesson - Mon 25th March

In what ways do these adverts create meaning? Make reference to intertextuality, viewpoints, ideologies.

 Wateraid advert is subversive of other charity adverts.

 This is primarily targeting a middle class audience but it will be a working class audience who donates.

 Anti-Smoking Advert

 Mise-en-scene of cancer on a cigarette

 NHS ad uses horror aspect (horror conventions) to make audience visualise the damage to their body.

 Binary opposition between horror conventions of NHS ad and the high key lighting in the water-aid advert.

 Wateraid advert raises awareness through the use of hopeful conventions through the positive outlook.

 Mise-en-scene 
binary opposition
representation
readings 
stuart hall
barthes - semiotics
lighting
shot type
ECU - emphasis
diegetic radio sound
cultivation theory
colour correction/grading
Montage
Tracking Shots
Handheld

 DAC - Definition, Argument, Context

 Definition - Intertextuality is....
Argument - Both...and...use...to...
Context - ....was published in..... (Background info)

 Both establishing shots are stereotypically british. 

 intertextual references to 'twin houses' suggesting working class. Washing line is stereotypical of british working class failiy.

 Stereotypical intertextual reference to british weather in both establishing shots.

 Stereotypical working class representation of smokers. Targets British audience with cup of tea.

 Wateraid has two establishing shots. One in britain with the rain and one in Africa. 

 Non diegetic sound gives a realistic atmosphere to the audience which makes it more relatable.

 Claudio sings in English and sings a cover of a British song. This allows the audience to instantly relate to the advert.

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