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Online Media - 11th March



Internet - Hypermodal - requires you to click around
White background connotes purity
'exclusive' - sense of importance
Large box for image of Gregg Araki - symbolic code for importance
'ENTERTAINMENT' text - folio
Sans-serif font is symbolic for being easy to understand
Multiple meanings to appeal to film fans but also gay men.
middle aged east asian American man
image anchorage with text mentioning 'filmmaker' and image of him surrounded by film equipment.
They chose a picture of him working to create a normalised environment for gay/bi people.
Article title is a formal mode of address which goes with the conventions of a normal news article which is also in a sans serif font which suggests that it is targeted to a working class audience.
Monochromatic font suggests that the target audience is more mature.
The website mentions that he is talking about sexual fluidity and the LGBTQ representations before even mentioning his new show which suggests that the gay ideology is more important to the producer than the new show is.
LGBTQ text has a gay lexis
They mention him as the forerunner of the new queer cinema where it has been a derogatory phrase in the past. This is a re appropriation. The website makes an assumption that the audience is knowledgeable about gay culture by not describing the term LGBTQ.
'for anyone out of the loop' may be patronising for people who are secondary straight audiences.
image of attacked man anchors the audience into not liking people. Assumption is made that attacker is against gay people with the text 'gay club' reinforcing this which may be a proairtic code to suggest that this post is representing gay men as being victimised in society.
This article could also appeal to a secondary audience of straight couples looking for a holiday. The mise-en-scene of the sea reinforces this.

It has a very clean, concise modern style. Web 2.0
Subverts male gaze theory because gay men are looking at it, not straight people.

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