Online Media - 11th March

Internet - Hypermodal - requires you to click around

White background connotes purity

'exclusive' - sense of importance

Large box for image of Gregg Araki - symbolic code for importance

'ENTERTAINMENT' text - folio

Sans-serif font is symbolic for being easy to understand

Multiple meanings to appeal to film fans but also gay men.

middle aged east asian American man

image anchorage with text mentioning 'filmmaker' and image of him surrounded by film equipment.

They chose a picture of him working to create a normalised environment for gay/bi people.

Article title is a formal mode of address which goes with the conventions of a normal news article which is also in a sans serif font which suggests that it is targeted to a working class audience.

Monochromatic font suggests that the target audience is more mature.

The website mentions that he is talking about sexual fluidity and the LGBTQ representations before even mentioning his new show which suggests that the gay ideology is more important to the producer than the new show is.

LGBTQ text has a gay lexis

They mention him as the forerunner of the new queer cinema where it has been a derogatory phrase in the past. This is a re appropriation. The website makes an assumption that the audience is knowledgeable about gay culture by not describing the term LGBTQ.

'for anyone out of the loop' may be patronising for people who are secondary straight audiences.

image of attacked man anchors the audience into not liking people. Assumption is made that attacker is against gay people with the text 'gay club' reinforcing this which may be a proairtic code to suggest that this post is representing gay men as being victimised in society.

This article could also appeal to a secondary audience of straight couples looking for a holiday. The mise-en-scene of the sea reinforces this.

It has a very clean, concise modern style. Web 2.0

Subverts male gaze theory because gay men are looking at it, not straight people.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No

Fandoms

Fandom is a subculture composed of fans characterised by a feeling of empathy and camaraderie with others who share a common interest. Examples: - Bronies - Rick and Morty fans - Furrys - Beliebers Textual poaching - Stealing something from a media product and often using it in a way that subverts normality/ the intention of the producer. KEY THEORY 18 - FANDOM - FANDOM Fandom refers to a particularly organised and motivated audience of a certain media producer franchise. 'Fans use the media in ways not intended by the producer' 18 - Fandom - Henry Jenkins (radio, videogames, television, online media) • Fandom refers to a particularly organised and motivated audience of a certain media producer franchise • Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings • Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poach

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest

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