AMMedia

LNWH demonstrates a clear left-wing bias. News Inc is the BBC's Competitor. One episode included 4 'fucks' 2 'shits' 2 'arses' and a 'bastard' in just 15 minutes. BBFC regulate the Video-game industry sometimes but they are normally only regulated by PEGI. LNWH deliberately didn't breach regulation due to the audience that the producer is targeting. Something that an audience can consume passively whilst doing something else. Slow TV - Long shows where nothing important really happens LNWH - Gently feminist, white middle aged mode of address Preferred Reading - agrees with ideology. Enjoying the feminist overtones and middle class mode of address. Negotiated Reading - agrees with ideology but doesn't like way it is presented. Enjoys mode of address but doesn't really care about subject matter Oppositional Reading - Thinks that all female panellists is extremely sexist, discriminative against a person'

Middle Class Mode of Address How sociohistorical ( Historical Context ) factors have led to a diversification ( Presenting lots of different things ) of media output? Women now have more rights than they used to have meaning that they can freely broadcast more feminist views. All female panellists. Diversification is the presenting lots of different things. The 'home' episode is similar to the early showings of the original 'Women's Hour' due to mentioning of housework. However there are different viewpoints. Late Night Women's Hour exists because the BBC has to put on a lot of different TV and Radio shows to essentially tick boxes for things that appeal to different target audiences. How have digital platforms changed the way we consume radio? - Mobile Radio - Car Radio - Online Radio Broadcast - Radio TV Channels - BBC iPlayer - Console Radio - Wind-Up Radio Radio Broadcasts can be recorded and downloaded meaning that it can be listened t

Component 1 Section B 💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹 Late Night Women's Hour - Friday 28 Oct 11pm 2016 - 'Home' People are normally out. Quite niche. You can listen on demand. Spinoff of Women's Hour Broadcast on BBC Radio 4 - Middle age, middle class audience aim. BBC Funded by TV licenses. Magazine show. Wide variety of articles for a general audience.Presented by Lauren Laverne. Features general female panellists. Female Target audience. Broadcast once a month late at night. Write about Language. AUDIENCE AND INDUSTRY QUESTION. Formal dialogue Hygge - danish for fun Discussion of culture. Socia

Fandom isn't just for fans. An example of this is the 'pony's creed sisterhoof' video that reaches yet another target audience for both media products. Textual poaching has been used to combine two franchises. Cognitive Dissonance cause the disturbance of certain viewers. Fandoms are often looked down upon due to the use of textual poaching to completely change the ideology of a media product. League of legends fandom has led to the opening ceremony of the game event. The author's intention can be read in many ways by the audience. Clay Shirky 'end of audience' theory Producer's rely on audiences and their responses to media products. Death Stranding - Hideo Kojina - Metal Gear Solid Hideo Kojina - Auteur - Author - He has his own fandom. Participatory culture

HUD - Heads up Display Newspapers tend to blow things out of proportion due to the producer's beliefs which cultivates the idea that video games cause violence. Reception Theory - Stuart Hall - Whether you agree with the producer ideology. Aberrant reading - the audience doesn't understand what is going on. - audience could take pleasure with the depiction of the black female being beaten up. Lore - history of the video-game world dark souls 3 can be negotiated in many ways The 25th Ward - Excessive swearing - Narrative makes no sense - Style is very simplistic in some parts but very complex in others. Fandom Examples

Rucksack shares iconography of game. Not explicit that it is assassins creed merchandise making it more appropriate for a hardcore cult audience. Working class target audience. Pen portrait: 13-23 Male Heterosexual Working Class General audience - posters same logo repeated niche - figurines, costumes constructs an audience with new elements within the game and targets that same audience marketing stays pretty much the same each time they bring out a new game. uses trailers on youtube. DLC - downloadable content DLC puts the audience in a privileged position due to the exclusivity of the item they have bought. Pay-to-Win games are becoming more prevalent. AC3 has the 'voodoo pack' which is DLC and can give your characters cosmetic upgrades. The game can be accused of racism because of this. hypodermic needle theory - albert banduras - games will make you do the things in the game. when we play videogames we need to use intern

What demographic do these games target? Include gender, age, social group and sexuality What genres do these games belong to? What age ratings do these games have? (remember: the age rating for a media product rarely tells us what demographic it is actually targeting, and this is especially true of videogames!) Who developed these games? How do these games target a local and international audience? Super Smash Bros. Ultimate Male audience children working class heterosexual Fantasy, Platformer, Online Fighter Game 12 PEGI Rating Nintendo and BANDAI Developed Super Mario Party Red dead Redemption 2 Mario Cart 8. Deluxe Marvel's Spider Man Super Mario Odyssey God of War The Legend of Zelda: Breath of the Wild Call of Duty Black Ops 4 Pokemon: Let's Go Pikachu!

Tiered Game release - different versions of the same game with added bits for different prices. Micro-transactions - further downloadable content within a game. Pay-to-win - people who pay more money to the developers get an advantage over other gamers. Fortnite is freemium. Hesmondhalgh talks about the media industries. Why is it important for industries to minimise risk and maximise profit? In this advert the slide at the end with information has a release day to build 'hype' and get pre-orders across the mass audience of playstation players. Was eventually released for a variety of platforms. Consoles, handheld devices, pc. Vita, PS3, Xbox 360, steam. Originally released on Ps Vita.  re-release to make a new release using pre-existing assets. Intertextuality to films about slavery, pirates, films with elements of stealthiness like Die Hard. Assassins creed franchise is the same game over and over again. Repetition of generic elements. faded mise-en-scene. S

Brief history of videogames Space war 1962 -  scientific experiment - online game? Multi user dungeons - dungeons and dragons. Expensive Taito - space invaders - 1979 - Shoot em up - STG Videogame arcade invented in japan. Atari - American company created arcade games. PACMAN - Japanese UK developing microcomputer. Bedroom coding. UK had very experimental games. 1980s videogame crash happened in America. Because videogames were made very cheaply and poorly to reach a release date. Whilst this happened in America, japan were advancing. Dragon Quest 3 was very successful. There were a lot of differences between games from around the world. Japanese console 'boom'. The creation of Mario. Nintendo was the leader here. Playstation - 1994. Playstation advert was reverse psychology. After this playing video games became mainstream. 1997 - Final Fantasy 7 and the American game Fallout came out. Triple A games AAA -  has a vast production team due to th

Mock - Weds 23rd January 9AM Denotation - Basic/surface meaning e.g the room is painted white Connotation - What the denotation could mean (deeper meaning) USE MEDIA LANGUAGE e.g Mise-en-scene, shot type, camera angles, colour, lighting Red Background - setting Woman - mid-shot Shampoo - Slogan loreal logo small text - part of layout brunette - colour hand - mise-en-scene white woman lipstick black clothes repair graphic design 5 fingers face ring white bottle middle aged woman shiny hair Red lips suggests scandalousness. Emphasised through lack of clothing. Targeting middle aged women to aspire to look like her through the use of the shampoo. Red connotes love but hand suggests that she doesn't want love. The hand suggests that she is saying stop which is symbolic of women being able to wear what they want without being seen as 'asking for it' which is a binary opposition to the general seductive connotation of the colour red. the mise-