Assassins Creed 3 Promotional Material

Rucksack shares iconography of game. Not explicit that it is assassins creed merchandise making it more appropriate for a hardcore cult audience. Working class target audience.

Pen portrait:

13-23
Male
Heterosexual
Working Class

General audience - posters

same logo repeated

niche - figurines, costumes

constructs an audience with new elements within the game and targets that same audience

marketing stays pretty much the same each time they bring out a new game.

uses trailers on youtube.

DLC - downloadable content

DLC puts the audience in a privileged position due to the exclusivity of the item they have bought.

Pay-to-Win games are becoming more prevalent.

AC3 has the 'voodoo pack' which is DLC and can give your characters cosmetic upgrades. The game can be accused of racism because of this.

hypodermic needle theory - albert banduras - games will make you do the things in the game.

when we play videogames we need to use internal logic.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Radio

Component 1 Section B 💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹 Late Night Women's Hour - Friday 28 Oct 11pm 2016 - 'Home' People are normally out. Quite niche. You can listen on demand. Spinoff of Women's Hour Broadcast on BBC Radio 4 - Middle age, middle class audience aim. BBC Funded by TV licenses. Magazine show. Wide variety of articles for a general audience.Presented by Lauren Laverne. Features general female panellists. Female Target audience. Broadcast once a month late at night. Write about Language. AUDIENCE AND INDUSTRY QUESTION. Formal dialogue Hygge - danish for fun Discussion of culture. Socia...

Textual Analysis - Exam Structure - IMPORTANT

Introduction - DAC Definition - Defining key terms Argument - Context - Background information about media Paragraphs - PEA Point - Evidence - references to key scenes Argument - theories TERMS TO USE Polysemy - Something with many possible meanings Hegemony - Rules that people follow that aren't necessarily law Intertextuality - Where one media text references another Negotiation - Audience response to a media product that agrees and disagrees Ideology - Views and beliefs of producer Things to revise: What could be in the Exam? Tide Advert WaterAid Advert Kiss of the Vampire Advert Woman Magazine Adbusters' Magazine Daily Mirror Newspaper The Times Newspaper Humans Les Revenants Formation Riptide Late Night Women's Hour Assassins Creed III: Liberation Zoella Attitude Online I Daniel Blake Straight Outta Compton Examiner will see big words and give higher mark. ...

AMMedia