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Fandom

Fandom isn't just for fans. An example of this is the 'pony's creed sisterhoof' video that reaches yet another target audience for both media products.

Textual poaching has been used to combine two franchises. Cognitive Dissonance cause the disturbance of certain viewers.

Fandoms are often looked down upon due to the use of textual poaching to completely change the ideology of a media product.

League of legends fandom has led to the opening ceremony of the game event.

The author's intention can be read in many ways by the audience. Clay Shirky 'end of audience' theory

Producer's rely on audiences and their responses to media products.

Death Stranding - Hideo Kojina - Metal Gear Solid

Hideo Kojina - Auteur - Author - He has his own fandom. Participatory culture

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