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Assassins Creed Liberation

Tiered Game release - different versions of the same game with added bits for different prices.

Micro-transactions - further downloadable content within a game.

Pay-to-win - people who pay more money to the developers get an advantage over other gamers.

Fortnite is freemium.

Hesmondhalgh talks about the media industries. Why is it important for industries to minimise risk and maximise profit?

In this advert the slide at the end with information has a release day to build 'hype' and get pre-orders across the mass audience of playstation players.

Was eventually released for a variety of platforms. Consoles, handheld devices, pc. Vita, PS3, Xbox 360, steam.

Originally released on Ps Vita.  re-release to make a new release using pre-existing assets.

Intertextuality to films about slavery, pirates, films with elements of stealthiness like Die Hard.

Assassins creed franchise is the same game over and over again. Repetition of generic elements. faded mise-en-scene. Similar use of costume or iconography. Same font.

Same gameplay - stealth based action game

Trailer indicates no major changes to the game. - Steve Neale - repetition and difference. Same game but character is a black female. - reception theory - readings - preferred would be a sense of excitement.

Anti slavery - intertextuality to Django Unchained and 12 Years a Slave. Ubisoft did this because it knew that the game would sell. Aveline kills white slavers and delivers one liners.

Conventions of action films, a strong film like narrative for the trailer.

Targets niche audience of pre-existing assassins creed fans. 'all new missions' makes existing fans think of the old ones which relates to the cultivation theory because the audience thinks about the enjoyment of the old missions and gets excited for the new ones.

mise-en-scene of whip has intertextuality to slavery. Unique selling point. Intertextual reference to Pirates of the Caribbean.

Woman magazine is capitalist due to the articles about 'your most ideal kitchen'. This reinforces gender stereotypes.

Adbusters is a non-profit anti consumerist magazine that doesn't have adverts which means it is solely funded by the price tag.

No pictures of attractive women in adbusters

Circulation - copies printed

Woman weekly, Adbusters bi-monthly

Assassins creed 3 caters to a female market and a black audience due to the use of a black female protagonist.

PEGI - Pan European Game Information

PEGI ratings are not related to game difficulty or demographic. They are about the content.

PEGI System IS NOT legally binding.

Some games have BBFC ratings. There is no rules on whether the BBFC or PEGI rate the game.

Videogame regulation in the UK is confusing not legally binding making it ineffective.

Regulation theory.

Target audience for Assassins creed 3 is around 15-20 which is below the PEGI age ratings.


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