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Mock - Weds 23rd January 9AM

Denotation - Basic/surface meaning e.g the room is painted white

Connotation - What the denotation could mean (deeper meaning)

USE MEDIA LANGUAGE e.g Mise-en-scene, shot type, camera angles, colour, lighting

Red Background - setting
Woman - mid-shot
Shampoo -
Slogan
loreal logo
small text - part of layout
brunette - colour
hand - mise-en-scene
white woman
lipstick
black clothes
repair
graphic design
5 fingers
face
ring
white bottle
middle aged woman
shiny hair




Red lips suggests scandalousness. Emphasised through lack of clothing. Targeting middle aged women to aspire to look like her through the use of the shampoo.

Red connotes love but hand suggests that she doesn't want love.

The hand suggests that she is saying stop which is symbolic of women being able to wear what they want without being seen as 'asking for it' which is a binary opposition to the general seductive connotation of the colour red.

the mise-en-scene of the red lipstick may be intertextual reference to Kiss of The Vampire.


The size of the text above the red strip is larger than the brand slogan suggesting the statement's important.

The highlighting of the white text with a red box emphasises importance.

The red coloured 'the damage expert' text makes the text blend in to the red of the advert which symbolises that it isn't as important as the rest of the text.

white connotes purity. symbolic of medicine.

Gold is symbolic of wealth.

Adverts make people feel like life is worth nothing until you buy the product. (John Berger)


Plastic bag - mise-en-scene - connotes danger being over persons head
suit - mise-en-scene - connotes intelligence
slogan - layout - connotes
plain background - colour - emphasises subject matter
logo - design - cross through bag symbolises clear agenda of the the poster
information at bottom -font - bolderfonts suggests more importance.
hashtag - language
orange - colour

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