Skip to main content

Back to Basics

Mock - Weds 23rd January 9AM

Denotation - Basic/surface meaning e.g the room is painted white

Connotation - What the denotation could mean (deeper meaning)

USE MEDIA LANGUAGE e.g Mise-en-scene, shot type, camera angles, colour, lighting

Red Background - setting
Woman - mid-shot
Shampoo -
Slogan
loreal logo
small text - part of layout
brunette - colour
hand - mise-en-scene
white woman
lipstick
black clothes
repair
graphic design
5 fingers
face
ring
white bottle
middle aged woman
shiny hair




Red lips suggests scandalousness. Emphasised through lack of clothing. Targeting middle aged women to aspire to look like her through the use of the shampoo.

Red connotes love but hand suggests that she doesn't want love.

The hand suggests that she is saying stop which is symbolic of women being able to wear what they want without being seen as 'asking for it' which is a binary opposition to the general seductive connotation of the colour red.

the mise-en-scene of the red lipstick may be intertextual reference to Kiss of The Vampire.


The size of the text above the red strip is larger than the brand slogan suggesting the statement's important.

The highlighting of the white text with a red box emphasises importance.

The red coloured 'the damage expert' text makes the text blend in to the red of the advert which symbolises that it isn't as important as the rest of the text.

white connotes purity. symbolic of medicine.

Gold is symbolic of wealth.

Adverts make people feel like life is worth nothing until you buy the product. (John Berger)


Plastic bag - mise-en-scene - connotes danger being over persons head
suit - mise-en-scene - connotes intelligence
slogan - layout - connotes
plain background - colour - emphasises subject matter
logo - design - cross through bag symbolises clear agenda of the the poster
information at bottom -font - bolderfonts suggests more importance.
hashtag - language
orange - colour

Comments

Popular posts from this blog

Top 10 best selling games Amazon

What demographic do these games target? Include gender, age, social group and sexuality What genres do these games belong to? What age ratings do these games have? (remember: the age rating for a media product rarely tells us what demographic it is actually targeting, and this is especially true of videogames!) Who developed these games? How do these games target a local and international audience? Super Smash Bros. Ultimate Male audience children working class heterosexual Fantasy, Platformer, Online Fighter Game 12 PEGI Rating Nintendo and BANDAI Developed Super Mario Party Red dead Redemption 2 Mario Cart 8. Deluxe Marvel's Spider Man Super Mario Odyssey God of War The Legend of Zelda: Breath of the Wild Call of Duty Black Ops 4 Pokemon: Let's Go Pikachu!

The Film Industry - Marketing Films

Guardians of the Galaxy 2 The website contains a graphical interface with characters from the film. It has many different links to different things related to the film. Each page has enough information to keep an audience interested but not too much information that they won't have to watch the film. Three audiences for this film may be young children aged 5+ both male and female, young teens, fans of science fiction.  Young children are targeted by the use of the small smiling tree which makes it seem inviting. Young teens may want to see this film as there is use of comic book typography. The use of blues and metallic colours suggest science fiction and space travel which is a common theme in this film and may appeal to sci-fi fans.

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest...