AMMedia

Newspapers - Mirror and Sun has different perspectives. North Korea is presented as being stronger in the Mirror whereas it is shown to be ridiculous in the Sun. Positioning - Having the audience feel whats happening in a way that gets the producer ideologies across. Hegemonic Power is shown by the representation of the royal family. Potential exam questions: In what ways can media products incorporate viewpoints and ideologies? Explore how audiences can respond to and interpret the ideological perspectives of media products PEA - Point - Evidence - Analyse 'Man Held' - Not stating the point clearly. 'Baby Dies' - Extreme language - Brutal Connotations. Use of serious body language anchors the audience and makes them understand the seriousness of the story. Has this as a full page article whereas the other paper didn't. 'hammer attack' - has extremely brutal connotations and puts emphasis on the way the child was killed. The im

The term was first used by Antonio Gransci (A Marxist) Marxism - The idea that the rich rule over the poor. Manipulation is a big part of hegemony. Patriarchal Hegemony - Something being dominant Social Hegemony - Rules of society Lisbet Van Zoonen - feminist theory Feminist - A person that believes men and women should have equal rights in society. The idea that gender is constructed through discourse, and varies according to cultural context The idea that the display of women's bodies as objects to be looked at is a core element of western patriarchal culture. The idea that in mainstream culture the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectify the female body. Sexualisation - Making something provocative for the appeal of somebody else. Objectification - When a person is seen for what they look like rather than who they actually are Social Hegemony - It shows a picture of how men have

Selection of words like 'fed-up' or 'fears' with negative connotations are symbolic of a bad election result. Americans are represented as being hooligans. Trying to make it relatable for the newspaper's target audience. A lot of use of red white and blue like the American flag which has patriarchal connotations 'America's Brexit' may have different connotations depending on the political views of the reader. Uses a lot of words that may connote negativity suggesting that this paper is more left wing than right wing. 'The New World' gives a sense of accomplishment as well as the word "Glore" that is symbolic of Trump's victory. Wrap around newspaper is sed to emphasise how important this shock outcome is. This paper is clearly more right wing. The image of the statue of liberty with her hands over her face is symbolic of devastation and has connotations of defeat. It also seems like a weeping angel which would

American newspapers are not allowed to be politically bias unlike the UK. It's impossible to do anything without being biased. Bias allows a newspaper to target an audience. Daily Mirror - Working Class Conglomerate - An organisation that owns a lot of other companies. Tabloid - Red Top - Simple Text, Not Many Words -  a newspaper having pages half the size of those of the average broadsheet, typically popular in style and dominated by sensational stories. Broadsheet - More informative - A lot of text - minimal pictures -  a newspaper with a large format, regarded as more serious and less sensationalist than tabloids. Brady - 'If it bleeds it leads' 'blasts beasts' 'sick send-off' - alliteration Preferred Reading - Disgust POLYSEMY - not everything has a single meaning. One of the best ways of applying media theory, is through suggesting two or more possible meanings. In creating a newspaper, producers typically attempt to avoid poly

Ideologies - Ideals and beliefs of the producer. They can be used to normalise the dominant ideas of the ruling class.  Often used to describe the way that those in power use their power to distort meaning. Newsworthiness - How newsworthy a story is. 'If it bleeds, it leads' - If there is a death it will attract more people. It is the main story. Tabloid - Red Masthead. Intertextuality - Where a media product only makes sense through its reference to other media products. Barthes also referred to the process of intertextuality as a referential code. The use of black and white has dull connotations and could be a symbolic code to suggest that America is in trouble. The use of the statue of liberty it's face cover has a satire effect. The language that is used makes the smaller article seem quite extreme and shows an intertextual reference to an action/thriller film. The statue of liberty symbolises liberty/freedom. The hands over the face makes reference

Newspaper Seems more organised. Doesn't tend to have just one central image. Split into sections by white borders. Teases at a lot of different article inside. Use of satire pictures (Pictures on front reflect producer ideologies). 'fun' newspaper 'quiz' Title of newspaper on front page - Masthead Used to scan the newspaper when purchasing - Barcode Brief text underneath image describing photo or graphic - Caption A phrase that sums up the main point of an article - Headline Dominant Picture - Main Image A system of organisation within the magazine - Page Numbers People who the newspaper aims to sell to - Target Audience Something take from within an article, usually said by the person in the main image - Pull Quote An advertisement that uses only text - Classified Ad An information panel on the front page that tells the reader about other stories in the paper to tempt them inside - Skyline Some newspapers print several of these every night

Things examiner is looking for: - Key terminology - Use toolkit on blog - Suggest deeper meanings of a media product - Structure - Paragraphs - Opinion/POV TAP Text-Audience-Producer PETDA Producer-Encodes-Text-Decodes-Audience Media Institutions - the values and ideologies of a media production A way of differentiating between products. D I F F E R E N T-T O-I D E O L O G I E S The person looks very intelligent because he is wearing a shirt and jumper. This is a symbolic code of intelligence. This person is by themselves which is symbolic of being unique and choosing your own path in life. Quotes are inspirational. Creative and expressive people. The two other people on the site are looking directly at the camera making it more personal. Kid with afro connotes being chilled out. Long Road has a target audience. Shells are friendly and they are presents given by otters. Red = passion Yellow = Sunrise, Connotes happiness Easy to remember,

Guardians of the Galaxy 2 The website contains a graphical interface with characters from the film. It has many different links to different things related to the film. Each page has enough information to keep an audience interested but not too much information that they won't have to watch the film. Three audiences for this film may be young children aged 5+ both male and female, young teens, fans of science fiction.  Young children are targeted by the use of the small smiling tree which makes it seem inviting. Young teens may want to see this film as there is use of comic book typography. The use of blues and metallic colours suggest science fiction and space travel which is a common theme in this film and may appeal to sci-fi fans.

Traditional Marketing : Trailers, Posters, Bill Boards Websites - Normally interactive Social Marketing - the use of social media to market a product Viral marketing campaigns Blair Witch Project - Website made to look like a real myth and that it was currently being investigated. People believed the teens were actually missing. Press Marketing - Allowing press access to set or pre-release images of characters etc. Will encourage them to make a main feature from your film or even a cover. PR Stunts - Stunts at big events Fan Created Marketing - When a fan shows their appreciation. 'Fuck the Police' Genre - Rap Representation Young African American men are represented as thugs/criminals who are specifically targeted by the police. Debates Racial profiling - Skits to show that police should be in jail. Politics Highlights issues with gun laws in America. Re-appropriation - Taking ownership of a word. Context