Codes & Conventions - What makes newspapers different to other form of print media?

Newspaper

Seems more organised. Doesn't tend to have just one central image. Split into sections by white borders. Teases at a lot of different article inside. Use of satire pictures (Pictures on front reflect producer ideologies).

'fun' newspaper 'quiz'

Title of newspaper on front page - Masthead

Used to scan the newspaper when purchasing - Barcode

Brief text underneath image describing photo or graphic - Caption

A phrase that sums up the main point of an article - Headline

Dominant Picture - Main Image

A system of organisation within the magazine - Page Numbers

People who the newspaper aims to sell to - Target Audience

Something take from within an article, usually said by the person in the main image - Pull Quote

An advertisement that uses only text - Classified Ad

An information panel on the front page that tells the reader about other stories in the paper to tempt them inside - Skyline

Some newspapers print several of these every night, these are versions with some changes and maybe some additional late stories - Edition

Block of text introducing the story, normally in a different style to the body text and headline - Stand First

The line above the story, which gives the author's name and sometimes their job and location - Byline

Also known as copy. Written material that makes up the main part of an article - Body Text

Picture story that can exist on its own or on a front page leading to a story inside - Standalone

A photograph, often in full colour, that runs across the middle of two pages - Centre Spread

Main story, usually a splash - Lead Story

The blank space between margins of facing pages - Gutter

The top label for whole page - Folio

Everything on a page except pictures or text of stories - Page Furniture

Claude Levi-Strauss - Binary Oppositions - Everything has an opposite in media.

Roland Barthes - Semiotics - Codes - Looks for a deeper meaning

A powerful Binary opposition is created by the use of black text on a white background thus making the text standout more.

The hermeneutic code formed by the ellipsis in the image in the bottom right is used to create suspense and makes the reader question the legitimacy of the statement making them want to buy the newspaper to solve the mystery.

The audience will be aware of the connotations of the royal purple colour that is used in reference to the Queen's crying over fallen soldiers.

Comments

Adbusters

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