'STRAIGHT OUTTA COMPTON' Marketing Campaign

Traditional Marketing :

Trailers, Posters, Bill Boards

Websites - Normally interactive

Social Marketing - the use of social media to market a product

Viral marketing campaigns

Blair Witch Project - Website made to look like a real myth and that it was currently being investigated. People believed the teens were actually missing.

Press Marketing - Allowing press access to set or pre-release images of characters etc. Will encourage them to make a main feature from your film or even a cover.

PR Stunts - Stunts at big events

Fan Created Marketing - When a fan shows their appreciation.

'Fuck the Police'

Genre - Rap

Representation

Young African American men are represented as thugs/criminals who are specifically targeted by the police.

Debates

Racial profiling - Skits to show that police should be in jail.

Politics

Highlights issues with gun laws in America.

Re-appropriation - Taking ownership of a word.

Context :

Produced by legendary pictures. Distributed by Universal

Most media is owned by a few companies.

-- T R A I L E R --

Trailer Conventions :

Generally one voice. ( Narrator )

Clips from actual film

Radio edit - removing swear words with other sounds.

This trailer doesn't have a voiceover.

Target audiences

Teenagers that enjoy making music

Music industry

Black people

There is a majority black cast in this film.

Marketing Examples :

Lots of explicit language.

The original music was used to sell the movie which is a way of re distributing old music again with the aid of a film.

Memes are an example of viral marketing. For example, the straight outta ____ meme was created by fans which raised awareness of the film.

Film is relatable to audiences now.

Synergy - Where two media industries work well together.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Textual Analysis - Exam Structure - IMPORTANT

Introduction - DAC Definition - Defining key terms Argument - Context - Background information about media Paragraphs - PEA Point - Evidence - references to key scenes Argument - theories TERMS TO USE Polysemy - Something with many possible meanings Hegemony - Rules that people follow that aren't necessarily law Intertextuality - Where one media text references another Negotiation - Audience response to a media product that agrees and disagrees Ideology - Views and beliefs of producer Things to revise: What could be in the Exam? Tide Advert WaterAid Advert Kiss of the Vampire Advert Woman Magazine Adbusters' Magazine Daily Mirror Newspaper The Times Newspaper Humans Les Revenants Formation Riptide Late Night Women's Hour Assassins Creed III: Liberation Zoella Attitude Online I Daniel Blake Straight Outta Compton Examiner will see big words and give higher mark. ...

Film Industry revision - 28th March 2019

NO AUDIENCE THEORIES - NO TEXTUAL ANALYSIS I Daniel Blake, Straight Outta Compton Distribution is the key to success for any media industry : How have digital technologies affected the ways in which films are produced and distributed ? Plan NWA conglomeration curran and seaton - power in media industries steve neale - genre theory 'glamourises benefits' - jeremy corbyn Viral Marketing - clay shirky - henry jenkins Convergence Lengendary - producer, universal - distributor Vertical, Horizontal and multimedia integration (hesmondhalgh) Stars Stereotypes Success - financial success Specialised industry Knee-jerk reaction Distribution refers ti the was in which media products are shared and given out to their intended and target audiences. Distribution is absolutely vital to the financial success of the film industry, and this is made increasingly more so by advances in digital technology. Marketing campaign Discounted cinema tickets...

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