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'STRAIGHT OUTTA COMPTON' Marketing Campaign

Traditional Marketing :

Trailers, Posters, Bill Boards

Websites - Normally interactive

Social Marketing - the use of social media to market a product

Viral marketing campaigns

Blair Witch Project - Website made to look like a real myth and that it was currently being investigated. People believed the teens were actually missing.

Press Marketing - Allowing press access to set or pre-release images of characters etc. Will encourage them to make a main feature from your film or even a cover.

PR Stunts - Stunts at big events

Fan Created Marketing - When a fan shows their appreciation.

'Fuck the Police'

Genre - Rap

Representation

Young African American men are represented as thugs/criminals who are specifically targeted by the police.

Debates

Racial profiling - Skits to show that police should be in jail.

Politics

Highlights issues with gun laws in America.

Re-appropriation - Taking ownership of a word.

Context :

Produced by legendary pictures. Distributed by Universal

Most media is owned by a few companies.

-- T R A I L E R --

Trailer Conventions :

Generally one voice. ( Narrator )

Clips from actual film

Radio edit - removing swear words with other sounds.

This trailer doesn't have a voiceover.

Target audiences

Teenagers that enjoy making music

Music industry

Black people

There is a majority black cast in this film.

Marketing Examples :








































Lots of explicit language.

The original music was used to sell the movie which is a way of re distributing old music again with the aid of a film.

Memes are an example of viral marketing. For example, the straight outta ____ meme was created by fans which raised awareness of the film.

Film is relatable to audiences now.

Synergy - Where two media industries work well together.


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