Newspaper Industry

Things examiner is looking for:

- Key terminology
- Use toolkit on blog
- Suggest deeper meanings of a media product
- Structure
- Paragraphs
- Opinion/POV

TAP

Text-Audience-Producer

PETDA

Producer-Encodes-Text-Decodes-Audience

Media Institutions - the values and ideologies of a media production

A way of differentiating between products.

D I F F E R E N T-T O-I D E O L O G I E S

The person looks very intelligent because he is wearing a shirt and jumper. This is a symbolic code of intelligence.

This person is by themselves which is symbolic of being unique and choosing your own path in life.

Quotes are inspirational.

Creative and expressive people.

The two other people on the site are looking directly at the camera making it more personal.

Kid with afro connotes being chilled out.

Long Road has a target audience.

Shells are friendly and they are presents given by otters.

Red = passion

Yellow = Sunrise, Connotes happiness

Easy to remember, Minimalistic, Necessity

green is the colour of money suggesting that it is for the upper class.
Mermaid is picked to give mythical connotations
Crown further reinforces upper class.
Mise-en-scene of a crown symbolises wealth and power.
Mermaid is smiling
Wavy
lines suggest breasts
Green connotes nature.
Women are thought of as kind and thoughtful. Smiling face and long flowing hair suggests coffee is smooth and gentle.
Her arms are open which is a loving gesture.

The blue logo suggest links to the Tory party. The name 'TheGuardian' has connotations of loving and care. The royal blue colour has links to the upper class and royalty. Reading this newspaper may make people view you as a snob.

There are a lot of sexual references. For example, the word 'gropes' and the the use of the phrase 'sex tapes scandal' both have sexual connotations. Breasts are enlarged for 'Corrie Claire'.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No

Fandoms

Fandom is a subculture composed of fans characterised by a feeling of empathy and camaraderie with others who share a common interest. Examples: - Bronies - Rick and Morty fans - Furrys - Beliebers Textual poaching - Stealing something from a media product and often using it in a way that subverts normality/ the intention of the producer. KEY THEORY 18 - FANDOM - FANDOM Fandom refers to a particularly organised and motivated audience of a certain media producer franchise. 'Fans use the media in ways not intended by the producer' 18 - Fandom - Henry Jenkins (radio, videogames, television, online media) • Fandom refers to a particularly organised and motivated audience of a certain media producer franchise • Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings • Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poach

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest

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