Newspaper Industry

Things examiner is looking for:

- Key terminology
- Use toolkit on blog
- Suggest deeper meanings of a media product
- Structure
- Paragraphs
- Opinion/POV

TAP

Text-Audience-Producer

PETDA

Producer-Encodes-Text-Decodes-Audience

Media Institutions - the values and ideologies of a media production

A way of differentiating between products.

D I F F E R E N T-T O-I D E O L O G I E S

The person looks very intelligent because he is wearing a shirt and jumper. This is a symbolic code of intelligence.

This person is by themselves which is symbolic of being unique and choosing your own path in life.

Quotes are inspirational.

Creative and expressive people.

The two other people on the site are looking directly at the camera making it more personal.

Kid with afro connotes being chilled out.

Long Road has a target audience.

Shells are friendly and they are presents given by otters.

Red = passion

Yellow = Sunrise, Connotes happiness

Easy to remember, Minimalistic, Necessity

green is the colour of money suggesting that it is for the upper class.
Mermaid is picked to give mythical connotations
Crown further reinforces upper class.
Mise-en-scene of a crown symbolises wealth and power.
Mermaid is smiling
Wavy
lines suggest breasts
Green connotes nature.
Women are thought of as kind and thoughtful. Smiling face and long flowing hair suggests coffee is smooth and gentle.
Her arms are open which is a loving gesture.

The blue logo suggest links to the Tory party. The name 'TheGuardian' has connotations of loving and care. The royal blue colour has links to the upper class and royalty. Reading this newspaper may make people view you as a snob.

There are a lot of sexual references. For example, the word 'gropes' and the the use of the phrase 'sex tapes scandal' both have sexual connotations. Breasts are enlarged for 'Corrie Claire'.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Textual Analysis - Exam Structure - IMPORTANT

Introduction - DAC Definition - Defining key terms Argument - Context - Background information about media Paragraphs - PEA Point - Evidence - references to key scenes Argument - theories TERMS TO USE Polysemy - Something with many possible meanings Hegemony - Rules that people follow that aren't necessarily law Intertextuality - Where one media text references another Negotiation - Audience response to a media product that agrees and disagrees Ideology - Views and beliefs of producer Things to revise: What could be in the Exam? Tide Advert WaterAid Advert Kiss of the Vampire Advert Woman Magazine Adbusters' Magazine Daily Mirror Newspaper The Times Newspaper Humans Les Revenants Formation Riptide Late Night Women's Hour Assassins Creed III: Liberation Zoella Attitude Online I Daniel Blake Straight Outta Compton Examiner will see big words and give higher mark. ...

Film Industry revision - 28th March 2019

NO AUDIENCE THEORIES - NO TEXTUAL ANALYSIS I Daniel Blake, Straight Outta Compton Distribution is the key to success for any media industry : How have digital technologies affected the ways in which films are produced and distributed ? Plan NWA conglomeration curran and seaton - power in media industries steve neale - genre theory 'glamourises benefits' - jeremy corbyn Viral Marketing - clay shirky - henry jenkins Convergence Lengendary - producer, universal - distributor Vertical, Horizontal and multimedia integration (hesmondhalgh) Stars Stereotypes Success - financial success Specialised industry Knee-jerk reaction Distribution refers ti the was in which media products are shared and given out to their intended and target audiences. Distribution is absolutely vital to the financial success of the film industry, and this is made increasingly more so by advances in digital technology. Marketing campaign Discounted cinema tickets...

AMMedia