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Newspapers

American newspapers are not allowed to be politically bias unlike the UK.

It's impossible to do anything without being biased.

Bias allows a newspaper to target an audience.

Daily Mirror - Working Class

Conglomerate - An organisation that owns a lot of other companies.

Tabloid - Red Top - Simple Text, Not Many Words - a newspaper having pages half the size of those of the average broadsheet, typically popular in style and dominated by sensational stories.

 Broadsheet - More informative - A lot of text - minimal pictures - a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.

Brady - 'If it bleeds it leads'

'blasts beasts' 'sick send-off' - alliteration

Preferred Reading - Disgust

POLYSEMY - not everything has a single meaning. One of the best ways of applying media theory, is through suggesting two or more possible meanings.

In creating a newspaper, producers typically attempt to avoid polysemic readings. The process of forcing an audience into a particular reading is called anchoring. This may be done to push a particular political gender onto an audience.

Anchorage - The fixing of a particular meaning to a media text, often through the use of captions.



Uses extreme words like:

Terrorist
Useless
Destroyer
Enemy
Puppet
Nuclear
Ruinous
Marxist

All of these words have negative connotations. Which could be symbolic of terrorism.

Childish?

Oppositional reading is that it is childish.








Words with good connotations are used to bullet point good things about labour.

Can representations construct reality?

Bias and Agenda:

Agenda - a particular goal/particular political goal

Bias - Being selective in the way something is portrayed. Can be done through:

Wording
Sources
Placement
Headline
Photos
Statistics
Tone

"RUMBLE IN THE JINGLE" - Slang, would appeal to working class. News is more gossip than actual news.

all titles are slang, red tops are considered to be more catered towards the working class.














A lot more text. All stories are more serious.

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