AMMedia

David Gauntlett explores how audiences can use TV Shows to define their own identities.To what extent can the audiences of Humans and Les Revenants use these shows to construct their own identities. Knee Jerk : There are lots of opportunities for audiences to construct their own identities/ideologies through these shows. In order to explore this idea, I shall outline the many ways that the producers of these shows offer the audience opportunities to 'pick and mix' ideological perspective. Previously it was believed that audiences were largely passive and that they consume media products in the way that was intended by the producer. However it is now believed that mass audiences are now active consumers of media products and that they are able negotiate a range of ideological perspectives. Humans primarily targets a middle class British audience These shows are an excellent example of allowing an audience to construct their identities MOCK PLAN : Cultivation Po

Component 1 Section B - Industry and Audience Media products are always standardised products (apart from Adbusters) In what ways are Humans and Les Revenants shaped by specialised forms of production , distribution and circulation ? Knee Jerk Reaction - Both set texts are fundamentally shaped by their contexts of production, distribution and circulation at both a technical, narrative and audience level. Plan Production Values Representation - Stuart Hall - Reception Conglomeration Convergence Cultural Industries Horizontal and vertical integration, multimedia integration Curran and Seaton , Power in Media Industries Livingstone and Lunt - Regulation - Getting increasingly harder to effectively regulate media products. Humans is broadcast after the watershed. Les Revenant shown on channel 4 at 9pm Circulation is going to be fairly low due to cult audience appeal. Even though these are both successful for their genre they are still made to appeal to a cult audien

Explore the ways in which audiences can use and take pleasure from videogames. Make explicit reference to assassins creed III Liberation. male gaze for female protagonist strong female women gratification targeting minority audiences targeting existing audiences through same typefaces on posters henry jenkins fandom theory of my little pony assassins creed. PS Vita - 2012 - immersion One way in which audiences can take pleasure is through digital incentives. escapism - murder Games being gory can be a gratifying thing in itself. Explore how recent technological changes have shaped Late Night Women's Hour Distributed by BBC Sound Mobile technology Lauren Laverne (mention presenter, participates, hygge episode) scheduling of late night womens hour expects an older audience/more mature smaller audiences. a benefit of digital technology is that is offers audiences the option to view things later. graphic thumbnail of the presenter Social Media presence

Explore how intertextuality creates meaning in the videos the Riptide by Vance Joy and 7 Rings by Ariana Grande. Intertextuality is where one media product creates meaning through referencing another media product. Referential codes are used to: Make a media product relatable, recognisable and to maximise profit Make a clear narrative Audience feels individual when they understand a reference Provoke an audience with tried and tested methods To pay homage to or to criticise the original product 7 Rings notes purple colour fur jackets reference to expensive shoes (red bottoms) - commodity fetishism Vaporwave style cover of 'my favourite things' similar to 'enter the void' hyper referentiality - when a media product references a media product that has reference previous media products. video references asian culture 'Korean/Japanese' video has a range of polysemic representations. heavily sexualised Style over su

The Times - Broadly right wing - Conservative - Broadsheet - Formal Mode of Address - Owned by News UK (subsidiary of News International) - 417,298 (Print, 2019) - 220,000 (Digital, 2018) - Editor - James Witherow - Founded in 1875 - Sister Paper - The Sunday Times - Compact Format - £1.80 on weekdays - Middle Class older audience Daily Mirror - Broadly left wing - Labour - Tabloid - Casual Mode of Address - Owned by Reach PLC - 587,803 Daily (as of November 2017) - Editor - Alison Phillips - Founded 1903 - Red Top - Sister Paper - Sunday Mirror - Reach PLC also publishes a range of local newspapers (an example of diversification)- Tagline is 'The intelligent tabloid. #madeuthink' Explain how ownership shapes media products. Refer to The Daily Mirror [and The Times] to support your points. Both owned by conglomerates. Times is owned by a much larger organisation. Target audiences Reach PLC caters to their working class target audience through the use of stereotypica

Comp 1 Section A - Unseen - Compare something new to something previously studied. - Set editions of daily mirror/times. Comp 1 Section B - Newspapers in general - industry & audience To what extent do representations in these newspapers make claims about realism ? COMP 1 A KNEE JERK - Great extent both of these newspapers make explicit claims that representations of issues and events on their front covers are 'real'. PLAN Verisimilitude Re-presentation - where a person, issue is shown again by the producer for ideological purposes. Every media product is bias in favour of the producer ideologies. Representations however, can cause harm to the audience, and in particular the group who are being represented. Context Times - broadsheet - 10th Nov 2016 - News UK (subsidiary of News International) Metro - Free Tabloid - DMG Media Bias by selection Bias by commission Verisimilitude Agenda Fonts D - Define key terms. representation and realism