David Gauntlett explores how audiences can use TV Shows to define their own identities.To what extent can the audiences of Humans and Les Revenants use these shows to construct their own identities.
Knee Jerk : There are lots of opportunities for audiences to construct their own identities/ideologies through these shows.
In order to explore this idea, I shall outline the many ways that the producers of these shows offer the audience opportunities to 'pick and mix' ideological perspective.
Previously it was believed that audiences were largely passive and that they consume media products in the way that was intended by the producer.
However it is now believed that mass audiences are now active consumers of media products and that they are able negotiate a range of ideological perspectives.
Humans primarily targets a middle class British audience
These shows are an excellent example of allowing an audience to construct their identities
MOCK PLAN :
Cultivation
Point and Evidence together
Textual Analysis
Pick and Mix Theory
Negotiated theory
reception theory - stuart hall
cultivation theory - george gerbener
polysemic
intertextuality
mise-en-scene of the middle class british houses in britain and and middle class houses in france binary oppositions
ECU of Eye - Intertextuality to blade runner and westworld
Fake store front on oxford street is a marketing stunt for humans provides niche audiences with the pleasure of interacting with the show in a new way. Proves the pleasure of social interaction.
Use of representation to position the target audience. Target is primarily a middle class younger audience who are british. This audience is positioned to the british family Hawkins.
Humans can relate to certain members of the family.
Teenage girls can identify with mattie, an archetypical teenage girl.
Les Revenants
Audiences can take pleasure at the subversion of traditional horror conventions. - Preferred Reading
Te subtle interplay between two conflicting genres makes this tv show uncomfortable - teen drama (being late home) and horror (zombie aspect)
This show doesn't have a clear preferred reading. This is achieved wth a range of hermeneutic codes. Cold opening asks questions straight from the start.
A cast of mysterious characters allows the audience to make a judgement and identify with their favourite characters.
Knee Jerk : There are lots of opportunities for audiences to construct their own identities/ideologies through these shows.
In order to explore this idea, I shall outline the many ways that the producers of these shows offer the audience opportunities to 'pick and mix' ideological perspective.
Previously it was believed that audiences were largely passive and that they consume media products in the way that was intended by the producer.
However it is now believed that mass audiences are now active consumers of media products and that they are able negotiate a range of ideological perspectives.
Humans primarily targets a middle class British audience
These shows are an excellent example of allowing an audience to construct their identities
MOCK PLAN :
Cultivation
Point and Evidence together
Textual Analysis
Pick and Mix Theory
Negotiated theory
reception theory - stuart hall
cultivation theory - george gerbener
polysemic
intertextuality
mise-en-scene of the middle class british houses in britain and and middle class houses in france binary oppositions
ECU of Eye - Intertextuality to blade runner and westworld
Fake store front on oxford street is a marketing stunt for humans provides niche audiences with the pleasure of interacting with the show in a new way. Proves the pleasure of social interaction.
Use of representation to position the target audience. Target is primarily a middle class younger audience who are british. This audience is positioned to the british family Hawkins.
Humans can relate to certain members of the family.
Teenage girls can identify with mattie, an archetypical teenage girl.
Les Revenants
Audiences can take pleasure at the subversion of traditional horror conventions. - Preferred Reading
Te subtle interplay between two conflicting genres makes this tv show uncomfortable - teen drama (being late home) and horror (zombie aspect)
This show doesn't have a clear preferred reading. This is achieved wth a range of hermeneutic codes. Cold opening asks questions straight from the start.
A cast of mysterious characters allows the audience to make a judgement and identify with their favourite characters.
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