Explore how intertextuality creates meaning in the videos the Riptide by Vance Joy and 7 Rings by Ariana Grande.
Intertextuality is where one media product creates meaning through referencing another media product.
Referential codes are used to:
Make a media product relatable, recognisable and to maximise profit
Make a clear narrative
Audience feels individual when they understand a reference
Provoke an audience with tried and tested methods
To pay homage to or to criticise the original product
7 Rings notes
purple colour
fur jackets
reference to expensive shoes (red bottoms) - commodity fetishism
Vaporwave style
cover of 'my favourite things'
similar to 'enter the void'
hyper referentiality - when a media product references a media product that has reference previous media products.
video references asian culture 'Korean/Japanese'
video has a range of polysemic representations.
heavily sexualised
Style over substance
Use of anchorage in these videos create meaning. Anchorage is weighing down the audience. In Riptide, the audience is made to feel uncomfortable. Audiences are anchored through the mise-en-scene of blood and c/u shots. 7 Rings creates a voyeuristic fantasy due to the mise-en-scene and constant references to commodities.
Provoke an audience with tried and tested methods
To pay homage to or to criticise the original product
7 Rings notes
purple colour
fur jackets
reference to expensive shoes (red bottoms) - commodity fetishism
Vaporwave style
cover of 'my favourite things'
similar to 'enter the void'
hyper referentiality - when a media product references a media product that has reference previous media products.
video references asian culture 'Korean/Japanese'
video has a range of polysemic representations.
heavily sexualised
Style over substance
Use of anchorage in these videos create meaning. Anchorage is weighing down the audience. In Riptide, the audience is made to feel uncomfortable. Audiences are anchored through the mise-en-scene of blood and c/u shots. 7 Rings creates a voyeuristic fantasy due to the mise-en-scene and constant references to commodities.
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