Revision - 8th May 2019 - Magazine Industry

Stuart Hall argues that not only do representations reflect the ideology of the producer, they also reflect the historical context in which they were made. Analyse this theory with explicit reference to the set editions of Woman and Adbusters.

Woman 1964

Adbusters 2016

Representation of women in 1964 is stereotypical and singular. Women magazine is a mainstream mass market magazine for heterosexual white females aged 30-50.

Woman magazine doesn't talk much about feminism but at the time this magazine was published, the women liberation movement was happening. The DIY kitchen suggests that women's equality is becoming more prevalent in society in the 1960s. Women are sexualised in the breeze soap advert which isn't stereotypical for a magazine that is aimed at women.

Diametric Opposition = Binary Opposition

Adbusters ideology is subversive. Breaking the rules. Adbusters hates capitalism and advertising.

1/3 of a conventional magazine's profits comes from advertising. Adbusters is £10.99 in the UK because of the lack of advertising.

Adbusters is anti-capitalist. Woman magazine is capitalist.

Woman magazine expresses hegemonic norms in society.

In woman magazine women are seen as being sexually available.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms - construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...

Audience Manipulation (Contains Some Key Theories)

Producer decides primary and secondary audiences. Audiences can be broadly categorised with demographics. Intended demographic in McDonalds advert - young couples - Going to McDonalds is something that is commonly done by younger people. - Stereotypical romantic gesture. What happens if you watch too much TV/YouTube/Play too many video games? Addiction - No social life - Eye Damage - Become violent - Can give you negative body perceptions - Mindlessness Mass media is a type of media that an be obtained with ease. Key theory 15 - Albert Bandura - Media Effects The Effects Model, AKA The Hypodermic Needle Model. - How an audience is manipulated by the media. - Brainwashing Ideology - ideas, beliefs and values Passively happening without audience knowledge. - Not all ideology is negative Passive - You don't know it is happening. George Gerbiner - Cultivation Theory - To develop an ideology based on the information that is given. The idea that prolonged and heavy ...

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