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Comp 1 Section B Revision - Weds 3rd April

The Times - Broadly right wing - Conservative - Broadsheet - Formal Mode of Address - Owned by News UK (subsidiary of News International) - 417,298 (Print, 2019) - 220,000 (Digital, 2018) - Editor - James Witherow - Founded in 1875 - Sister Paper - The Sunday Times - Compact Format - £1.80 on weekdays - Middle Class older audience

Daily Mirror - Broadly left wing - Labour - Tabloid - Casual Mode of Address - Owned by Reach PLC - 587,803 Daily (as of November 2017) - Editor - Alison Phillips - Founded 1903 - Red Top - Sister Paper - Sunday Mirror - Reach PLC also publishes a range of local newspapers (an example of diversification)- Tagline is 'The intelligent tabloid. #madeuthink'

Explain how ownership shapes media products. Refer to The Daily Mirror [and The Times] to support your points.

Both owned by conglomerates. Times is owned by a much larger organisation.

Target audiences

Reach PLC caters to their working class target audience through the use of stereotypically working class elements of the tabloid. They feature informal political satire. Mentioning on video games.

Mise-en-scene of 'Minecraft' icon to add relatability for the stereotypically working class audience who are statistically more likely to play video-games and identify with the newspaper.

News UK caters to their middle class target audience due to the formal lexis on page 3 when mentioning the cricket world cup.

Ethnocentric newspapers.

Human interest story - 'it feels great to play live --- except for the mortar shells' - normalises life in the UK/makes us feel safer.

Focus on England team on page 3 of the times showing an ethnocentric bias to Britain.

Times demonstrates the importance of politics for the target audience by dedicating nearly entire front page for Brexit article.

Lexis is sophisticated in the times and suggests a middle class target audience.

Re-nationalisation of a private jail demonstrates that it is more middle class to suggest that the middle class has background knowledge that jails are privately owned.

Times readership cares about crime. OXFAM boss on page 2 focused on corruption.

Indian women are being represented on page 3 of The Times as stereotypical due to the mise-en-scene of cultural clothing. This is accompanying the cricket story.

Double page splash image of Theresa May smiling which shows the political ideology of the times as being right wing due to the mise-en-scene of her smiling and looking as if she is in control. This is an example of anchorage.

Mirror presents Brexit as a crisis

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