AMMedia

Hyperreality - The idea that representations within media texts are more real than what they represent - Jean Baudrillard - Postmodernism - "It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real". Media Amplification is when something get blown out of proportion. The music video for Formation is used to put across a specific message. Hyperreal bricolage - When the producer takes aspects of many different cultures and puts them in a single media product. One of the main uses of hyperreal bricolage is to look slightly edgy. It gives Beyonce a chance to wear many different costumes whilst appealing to a wide range of target audiences. Key Theory 11 - Theories around ethnicity and post-colonial theory - Paul Gilroy - Colonisation is creating a new settlement in a new land. Racial hierarchy and Othering - The idea that certain ethnicities and groups are better than other groups ba

In what ways are the themes of conflict represented in this video? Mise-en-scene - L/S of police officers lined up look at black minority dancing. Mise-en-scene - 'stop shooting us' graffiti accompanies the lyric 'get eliminated' which symbolises theme of death. C/U - Beyonce sitting on police car, sinking in to water, forming binary opposition between the police and Beyonce, a black performer. Slow pan of dilapidated buildings accompanied by the lyrics 'do you remember what happened in New Orleans' - Explicit reference to Hurricane Katrina. Midshot of women in old fashioned clothing (Antebellum era dresses) which have connotations of slave ownership which may suggest that they are now they're their own person. This in an example of cultural appropriation. This clip could be used in a post modern way just because it looks cool. Womans arms in figure skating suggests that she is a swan in flight. The awkward imbalance may represent som

Binary oppositions always create conflict and emphasis. The use of binary oppositions appear to a wider audience. Binary oppositions an create humour and can be used to demonstrate producer ideologies. Representation is the way that the ideology of the producer is presented in a media product. Representations can cultivate audience ideologies and allow them to make their own assumptions about a media product. Every media product has been constructed and is different from reality. Young black women are consistently sexualised in Nicki Minaj's Anaconda. The screen wobble emphasises the size of her buttocks. Target audience - Teenage girls. Lil Pump - Gucci Gang Massive bags of weed symbolic of not caring about the law and doing what they want. No gold chains anywhere.

Riptide - Vance Joy (2013): Riptide was Vance Joy's first single to be released in the USA, following his EP, "God Loves You When You're Dancing". It became a platinum selling single. The video was directed by Dimitri Basil and Laura Gorun and has had nearly 210mil views on YouTube. Vance Joy is an Australian singer-songwriter signed to Atlantic records (subsidiary of major label, Warner). His music can be categorised as fitting into indie folk-pop genre. Objectification - The process of portraying a person as an object. Male Gaze - The theory that women are only placed in a media product to be looked at by heterosexual men. Sexualisation - The process of portraying a person in a sexual way for the pleasure of a particular audience. Voyeurism - The pleasure of watching somebody without their knowledge. Scopophillia - The pleasure of watching a media product. Audience is positioned behind the woman which has connotations of voyeurism and

Convergence - The coming together of two previously separate media industries. Benefits of Convergence: - Means you can target a broader audience. - Online Screening such as YouTube can reach wider audiences at any time - Can attract very specific audiences - Through convergence we can create a completely new art form Synergy - Where the interconnectedness of media products leads to a result of more of the sum of its parts. Younger audiences have more disposable income. MTV was the original platform for music videos. Music Videos Backing Music Smaller production cost Watched when listening to music (often on YouTube) May not have a specific genre Lower expected levels of engagement Shorter Doesn't cost money to watch Prioritises soundtrack over narrative Relies on a song to exist prior to filming. Relies more on intense visual effects. Music videos are the adverts for a song. Tends to have faster pace editing than films. Cinema Dialogue Large produc

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms -  construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct mod

Gratifications - The way in which an audience uses or takes pleasure in media products 5 ways: -Similar lifestyles -Escapism -Suveillance -Sexual Gratification -Social Interaction Surveillance - Audience gets to witness skate culture. Symbolic code of rebellion Escapism - Allows the audience to witness the freedom of the people in this video. Allows them to feel as if they stole the drink in the video giving adrenaline. Sexual Gratification - Stereotypical heterosexual male audiences may get sexual gratification from the female who is wearing very short clothes. Aspects of this video look like a makeup tutorial. Pleasure in seeing slow motion and alcohol. Audience is positioned lower than woman. Graffiti has connotations of rebellion. Rebecca Black - Friday Lyrics are literally just explaining the video. Green screen effects are bad Looks like it was made in Windows Movie Maker bus stop poorly edited