Skip to main content

Formation - Beyoncé

In what ways are the themes of conflict represented in this video?

Mise-en-scene - L/S of police officers lined up look at black minority dancing.

Mise-en-scene - 'stop shooting us' graffiti accompanies the lyric 'get eliminated' which symbolises theme of death.

C/U - Beyonce sitting on police car, sinking in to water, forming binary opposition between the police and Beyonce, a black performer.

Slow pan of dilapidated buildings accompanied by the lyrics 'do you remember what happened in New Orleans' - Explicit reference to Hurricane Katrina.

Midshot of women in old fashioned clothing (Antebellum era dresses) which have connotations of slave ownership which may suggest that they are now they're their own person. This in an example of cultural appropriation. This clip could be used in a post modern way just because it looks cool.

Womans arms in figure skating suggests that she is a swan in flight. The awkward imbalance may represent some conflict in her life. The way she arches her back makes her begin to resenble a swan.

Her erratic circular movements in this clip suggest that she is watching her back which could be symbolic of the discrimination of the black community in New Orleans and that the black community may have to watch oput for police.
Her head movement in this clip suggests that she is shaking off any threats. the speed of this head movement suggests the she is in more danger in having to get rid of threats than white people are which creates conflict between different ethnicities.
 The lack of movement in this clip suggests that she is safe from any threat and has no worries. It could also be used to objectify women which would agree with the Male gaze theory.
The movement of her whole body suggests that she is passionate about the message being put forward in this particular video and this is shown through her energetic movement.

Beyonce's rigid nodding suggests that she is being forced into accepting the situation she is in.

Shot at 2:52 gives a sense of community.

Entire row of dancers with weigh on one leg suggests they are all about to run forward in unison.

Beyonce's gun finger gesture is symbolic of police brutality.

Mise-en-scene of Beyonce being surround by black females connotes mystery. The also have stereotypical black afro hair.

Comments

Popular posts from this blog

Week 3 Online media - 4th March

Pokemon Glaswegian Advert:  🌚 🌝  🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms -  construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...