Skip to main content

Music Videos Lesson 2

Convergence - The coming together of two previously separate media industries.

Benefits of Convergence:

- Means you can target a broader audience.
- Online Screening such as YouTube can reach wider audiences at any time
- Can attract very specific audiences
- Through convergence we can create a completely new art form

Synergy - Where the interconnectedness of media products leads to a result of more of the sum of its parts.

Younger audiences have more disposable income.

MTV was the original platform for music videos.

 Music Videos

 Backing Music
Smaller production cost
Watched when listening to music (often on YouTube)
May not have a specific genre
Lower expected levels of engagement
Shorter
Doesn't cost money to watch
Prioritises soundtrack over narrative
Relies on a song to exist prior to filming.
Relies more on intense visual effects.
Music videos are the adverts for a song.
Tends to have faster pace editing than films.

 Cinema

 Dialogue
Large production cost
Watched on big screen
Higher expected levels of engagement
Longer
Has a cost associated with watching it.
Prioritises narrative over soundtrack.
Music is included after film has been created.
Relies on less intense visual effects
Tends to have shorter pace editing than music videos.

Celebrity - A person who is widely recognised by the general public due to their presence in a media product. A person who has a value through reputation.

Celebrity can be used as a derogatory term.

Celebrities are role models.

Celebrities can give you a life objective.

Celebrities hold a significant amount of notoriety.

Somebody who is currently notorious may lose their celebrity status.

Lady gaga - Applause (Celebrity construction)

Producer is encoding the message put across in this video.

Constant close-ups and mid shots of her face.

Stage setting connotes performance

Adverts rely on celebrities a lot of the time to sell their products.

Metanarrative - A system of beliefs that help us make sense of the world.

Religion - Gives people many rules or suggestions on how to live our lives.

Science - Allows people to understand the world in a completely different way.

Celebrity metanarrative can provide us with the ideology of individuality an give us something to aspire to be.

Diegesis - in the world of the narrative

Diegetic Sound - Sound in the world of the narrative

Non-Diegetic Sound - Sound that is not in the world of the narrative

In music videos, the diegesis of the sound is not clear.

Post modern media product - A product that breaks the rules. To put across a deeper meaning

Comments

Post a Comment

Popular posts from this blog

Week 3 Online media - 4th March

Pokemon Glaswegian Advert:  🌚 🌝  🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos
Post a Comment
Read more

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest...
Post a Comment
Read more

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms -  construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...
Post a Comment
Read more