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Music Videos - Week One

Component 1A - Media language and representation

Component 1B - Audience and Industry

Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube

Media language

Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies

Theories - Barthes and Levi-Strauss

Representation

Key Terms -  construction, processes, stereotypes, social and cultural contexts, audience response, ideologies

Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy

Audience tends to be defensive over how good their favourite artist is.

Bands can be role models.

Bands can be used to represent somebody. We can use music to define ourselves.

We can use social media to connect with artists.

France Gall - Baby Pop

Technologically interesting

France Gall looking at the camera gives a direct mode of address.

Mise-en-scene of the backup dancers connotes liveliness. It directly positions the audience with the liveliness of the song.

REBECCA - Vanity Angel 1989

Trying too hard to appeal to a western audience.

Ethnically diverse - different to what a Japanese audience would be used to (exoticism)

Pulp - Babies

Assumes audience is stupid by telling them exactly what is going on.


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