Component 1A - Media language and representation
Component 1B - Audience and Industry
Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube
Media language
Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies
Theories - Barthes and Levi-Strauss
Representation
Key Terms - construction, processes, stereotypes, social and cultural contexts, audience response, ideologies
Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy
Audience tends to be defensive over how good their favourite artist is.
Bands can be role models.
Bands can be used to represent somebody. We can use music to define ourselves.
We can use social media to connect with artists.
France Gall - Baby Pop
Technologically interesting
France Gall looking at the camera gives a direct mode of address.
Mise-en-scene of the backup dancers connotes liveliness. It directly positions the audience with the liveliness of the song.
REBECCA - Vanity Angel 1989
Trying too hard to appeal to a western audience.
Ethnically diverse - different to what a Japanese audience would be used to (exoticism)
Pulp - Babies
Assumes audience is stupid by telling them exactly what is going on.
Component 1B - Audience and Industry
Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube
Media language
Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies
Theories - Barthes and Levi-Strauss
Representation
Key Terms - construction, processes, stereotypes, social and cultural contexts, audience response, ideologies
Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy
Audience tends to be defensive over how good their favourite artist is.
Bands can be role models.
Bands can be used to represent somebody. We can use music to define ourselves.
We can use social media to connect with artists.
France Gall - Baby Pop
Technologically interesting
France Gall looking at the camera gives a direct mode of address.
Mise-en-scene of the backup dancers connotes liveliness. It directly positions the audience with the liveliness of the song.
REBECCA - Vanity Angel 1989
Trying too hard to appeal to a western audience.
Ethnically diverse - different to what a Japanese audience would be used to (exoticism)
Pulp - Babies
Assumes audience is stupid by telling them exactly what is going on.
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