Music Videos - Week One

Component 1A - Media language and representation

Component 1B - Audience and Industry

Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube

Media language

Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies

Theories - Barthes and Levi-Strauss

Representation

Key Terms - construction, processes, stereotypes, social and cultural contexts, audience response, ideologies

Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy

Audience tends to be defensive over how good their favourite artist is.

Bands can be role models.

Bands can be used to represent somebody. We can use music to define ourselves.

We can use social media to connect with artists.

France Gall - Baby Pop

Technologically interesting

France Gall looking at the camera gives a direct mode of address.

Mise-en-scene of the backup dancers connotes liveliness. It directly positions the audience with the liveliness of the song.

REBECCA - Vanity Angel 1989

Trying too hard to appeal to a western audience.

Ethnically diverse - different to what a Japanese audience would be used to (exoticism)

Pulp - Babies

Assumes audience is stupid by telling them exactly what is going on.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Attitude Online - Thursday 14th March

The difference between the representations of men in the online and the print version of this magazine is that the online magazine shows men as being more buff which paints an unrealistic expectation of gay men to have these body types. Print cover has a gay man with a moustache which is an intertextual reference to Freddie Mercury. The print cover positions the audience as a gay man who has had problems with bullying from 'jocks' in the past. He is wearing a US Army Costume which may be used to appeal to an international audience. The femininity of the camp hand on hip gesture is a convention that is specific to the gay magazine genre. He is breaking the fourth wall with the direct mode of address with the look into the camera. It presents the gay male on the front as androgynous which he clearly isn't but this is a form of anchorage. If somebody is a closet-gay then they can view the website so that they don't have to buy to magazine. It may be a way to reduce the...

Comp 1 Section B Revision - Weds 3rd April

The Times - Broadly right wing - Conservative - Broadsheet - Formal Mode of Address - Owned by News UK (subsidiary of News International) - 417,298 (Print, 2019) - 220,000 (Digital, 2018) - Editor - James Witherow - Founded in 1875 - Sister Paper - The Sunday Times - Compact Format - £1.80 on weekdays - Middle Class older audience Daily Mirror - Broadly left wing - Labour - Tabloid - Casual Mode of Address - Owned by Reach PLC - 587,803 Daily (as of November 2017) - Editor - Alison Phillips - Founded 1903 - Red Top - Sister Paper - Sunday Mirror - Reach PLC also publishes a range of local newspapers (an example of diversification)- Tagline is 'The intelligent tabloid. #madeuthink' Explain how ownership shapes media products. Refer to The Daily Mirror [and The Times] to support your points. Both owned by conglomerates. Times is owned by a much larger organisation. Target audiences Reach PLC caters to their working class target audience through the use of stereotypica...

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