Hyperreality - The idea that representations within media texts are more real than what they represent - Jean Baudrillard - Postmodernism - "It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real".
Media Amplification is when something get blown out of proportion.
The music video for Formation is used to put across a specific message.
Hyperreal bricolage - When the producer takes aspects of many different cultures and puts them in a single media product.
One of the main uses of hyperreal bricolage is to look slightly edgy. It gives Beyonce a chance to wear many different costumes whilst appealing to a wide range of target audiences.
Key Theory 11 - Theories around ethnicity and post-colonial theory - Paul Gilroy - Colonisation is creating a new settlement in a new land.
Racial hierarchy and Othering - The idea that certain ethnicities and groups are better than other groups based on their general appearance.
Formation Binary oppositions:
Binary oppositions of lights flashing connoting light vs dark of white vs black.
Clip of antebellum dresses is a binary opposition between ethnicities as powerful white people were usually seen wearing these dresses in the 1800s.
Binary opposition created between deprivation and luxury. The historical context of the dress connotes conflict between two ethnicities.
Media Amplification is when something get blown out of proportion.
The music video for Formation is used to put across a specific message.
Hyperreal bricolage - When the producer takes aspects of many different cultures and puts them in a single media product.
One of the main uses of hyperreal bricolage is to look slightly edgy. It gives Beyonce a chance to wear many different costumes whilst appealing to a wide range of target audiences.
Key Theory 11 - Theories around ethnicity and post-colonial theory - Paul Gilroy - Colonisation is creating a new settlement in a new land.
Racial hierarchy and Othering - The idea that certain ethnicities and groups are better than other groups based on their general appearance.
Formation Binary oppositions:
Binary oppositions of lights flashing connoting light vs dark of white vs black.
Clip of antebellum dresses is a binary opposition between ethnicities as powerful white people were usually seen wearing these dresses in the 1800s.
Binary opposition created between deprivation and luxury. The historical context of the dress connotes conflict between two ethnicities.
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