Riptide was Vance Joy's first single to be released in the USA, following his EP, "God Loves You When You're Dancing". It became a platinum selling single.
The video was directed by Dimitri Basil and Laura Gorun and has had nearly 210mil views on YouTube.
Vance Joy is an Australian singer-songwriter signed to Atlantic records (subsidiary of major label, Warner). His music can be categorised as fitting into indie folk-pop genre.
Objectification - The process of portraying a person as an object.
Male Gaze - The theory that women are only placed in a media product to be looked at by heterosexual men.
Sexualisation - The process of portraying a person in a sexual way for the pleasure of a particular audience.
Voyeurism - The pleasure of watching somebody without their knowledge.
Scopophillia - The pleasure of watching a media product.
Audience is positioned behind the woman which has connotations of voyeurism and scopophillia.
The mise-en-scene of the beach connotes romantic elements.
She remains anonymous which creates a hermeneutic code for the audience.
High angle shots are often used to represent the superiority of the audience.
Back turned - Vulnerability
Shot has intertextuality of a slasher film.
Women are primarily objectified in all of these shots which agrees with Van Zoonen's Male Gaze Theory
Women in here are represented as interchangeable.
This music video is vastly polysemic.
One explicit interpretation of this video is that it is about a divorce and that the cutting of the ring finger is a symbolic code of the split in their relationship.
Audience is positioned in a position of privilege when they are very close to the performer in the master shot.
Cognitive dissonance - When two things clash which gives the illusion that something has gone wrong.
Playing on hegemonic perceptions on women.
Ironic representation of patriarchal hegemony - M/S of man standing in front of woman with a torch in an exaggerated pose and situation.
Sexualised images utilised as referential codes - significant amount of film references draws attention to the negative representation of women in cinema
C/U shot of woman singing - connotations of rebellion and agency
Music video lacks anchorage which forces the audience to make their own assumptions about the representations of women.
M/S of gagged woman escaping ropes lacks sexualised elements, and is presented purely as upsetting and challenging to the heterosexual male audience.
Video is polysemic and Subversive
Montage Editing - editing in such a way that compiles clips to create meaning.
Eyeline Match - When a clip of somebody looking at something cuts to what they are looking at.
Continuity Editing - Editing in a way where the narrative flows.
Surrealism - Something that follows the logic of dreams.
Surrealist imagery is used to create discussion.
Binary oppositions can create a narrative.
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