AMMedia

Target audience - middle class culture jamming ideologies may appeal to audience Preferred reading - agreeing with producer ideologies that terrorism will take over Negotiated - may use the ideology of the producer to form their own ideologies about terrorism in the west. Oppositional - Completely disagreeing with the ideology that terrorism will take over Preferred reading - these shoes cost a ridiculous amount of money and are only used to emphasise the gap between the rich and poor Negotiated - the shoes are expensive but aren't the same quality Oppositional - Louboutin is a business that produces high quality shoes and shouldn't be a victim of culture jamming Negative space emphasises the quote.   Woman on the front is relatable and looks like a housewife. Audience Appeal: Altruism Wealth - Luxurious lifestyle Direct mode of address Relatable lifestyle Aspirational ideologies Surveillance - Culture Escapism Moralism Sexual Grati...

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Media Language Semiotics - Roland Barthes Binary Oppositions - Claude Levi-Strauss Equilibrium - Tzvetan Todorov Repetition and Difference - Steve Neale Representation Feminist Theory - Lizbet Van Zoonen Representation - Stuart Hall Feminism (is for everyone) - Bell Hooks Theories of Identity - David Gauntlet Industry Regulation Theory - Livingstone and Lunt Power - Curran and Seaton Cultural Industry - David Hesmondhalgh Audience Hypodermic needle - Albert Banduras Cultivation Theory - George Gerbener End of Audience - Clay Shirky Reception Theory - Stuart Hall

Brand Identity - The way in which a brand presents itself differently from other brands. Essential aspects to consider when constructing a brand identity: - Original Content - Genre - Target Audience - Lexis - Layout - Subject - Theme - Ideology of the brand and how the producer wants it to be perceived by others Target audience is upper class women and this is evident because the upper class are stereotypically represented as extravagant. The Jewels being worn by the woman in the cover also reinforce her high social status. She is also not shown the be smiling suggesting that vogue magazine is about high end fashion. Font is less bold than Woman font Woman from 'Lady L' Film Blue colour is used - connotations of purity Lots of jewellery No wrinkles Serious font used with sophisticated lexis Smaller text quote uses serif font to give a sense of sophistication All capital letter name suggesting that vogue is about standing out Woman on the front is famo...

This is a report of how Woman Magazine has represented femininity and feminism in the 50s. The target audience for the report is students. (For ICT) Representation of femininity: The messages encoded in the magazine about the female identity are primarily housewives. E.G: the magazine contains articles on using makeup, DIY's and cooking. *Women have a void in there lives, in which they can only feel by reading women magazine. bell hooks - Feminist Theory: Feminism is a struggle to end patriarchal hegemony and the domination of women. Feminism is not a lifestyle choice: it is a political commitment. Race, class and gender all determine the extent to which individuals are exploited and oppressed. "Feminism is for everyone" Women are insecure, men drink beer. Men are important, women stay in the house. Men are like a consumer of the women. Women need men to be looked after. Women are incapable and unstable, men are capable. Women are dependant - usin...

Pick and Mix Theory - David Gauntlet - Picking of different ideologies and ignoring ideologies that aren't agreed with. Uses condescending language to suggest that women who are reading aren't intellectual enough to understand the article without description. Women may read articles like this and think that they have to like kitchens and housework. This is an example of the cultivation theory. Lisbet Van Zoonen - Key theory 8 - Feminist Theory Gender is constructed through codes and conventions of media products and the idea of what is male and female changes over time. Women's bodies are used in media products as a spectacle for heterosexual male audiences which reinforces patriarchal hegemony. --- In the case of 'Woman' magazine, this may not be the case as there is a female target audience. however, this may appeal to a man wanting to buy this magazine for their wives. Male Gaze - Media studies is all about gaze. The audience looks at a media ...

Media language Roland Barthes - Codes and Agreements Magazines appeal to people because it is a physical thing that can not be caught NME Font Size, Type, Color & Connection - No serif font, especially the main colours, creative displays and promotions Photos, type of shooting, angle-cut images of most artists that focus on them. The in-scene - the front page is a red record of dark black audio like vinyl record. Yellow is a fun idea that can reflect the music scene. Language and lexis - Simple language, uses a good language to cry out in the classroom Anchorage of text and pictures - Type of style / style / media product category. Types that allow producers to understand the audience and allow the audience to choose. Codes and meetings: Symbol - Wavy type can be used to suggest female curves according to public information. Proairetic - An earlier quote made the audience want to find out why Alfred Hitchcock has this idea. Hermeneutic - A woman's pi...