Ways magazines target their audience

Ways magazines target their audience - audience appeal

Target audience - middle class

culture jamming ideologies may appeal to audience

Preferred reading - agreeing with producer ideologies that terrorism will take over

Negotiated - may use the ideology of the producer to form their own ideologies about terrorism in the west.

Oppositional - Completely disagreeing with the ideology that terrorism will take over

Preferred reading - these shoes cost a ridiculous amount of money and are only used to emphasise the gap between the rich and poor
Negotiated - the shoes are expensive but aren't the same quality
Oppositional - Louboutin is a business that produces high quality shoes and shouldn't be a victim of culture jamming

Negative space emphasises the quote.

Woman on the front is relatable and looks like a housewife.

Audience Appeal:

Altruism
Wealth - Luxurious lifestyle
Direct mode of address
Relatable lifestyle
Aspirational ideologies
Surveillance - Culture
Escapism
Moralism
Sexual Gratification

TV Ugly

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Week 3 Online media - 4th March

Pokemon Glaswegian Advert: 🌚 🌝 🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos

Radio

Component 1 Section B 💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹 Late Night Women's Hour - Friday 28 Oct 11pm 2016 - 'Home' People are normally out. Quite niche. You can listen on demand. Spinoff of Women's Hour Broadcast on BBC Radio 4 - Middle age, middle class audience aim. BBC Funded by TV licenses. Magazine show. Wide variety of articles for a general audience.Presented by Lauren Laverne. Features general female panellists. Female Target audience. Broadcast once a month late at night. Write about Language. AUDIENCE AND INDUSTRY QUESTION. Formal dialogue Hygge - danish for fun Discussion of culture. Socia...

AMMedia