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COMPONENT 2

Media language

Roland Barthes - Codes and Agreements

Magazines appeal to people because it is a physical thing that can not be caught

NME

Font Size, Type, Color & Connection - No serif font, especially the main colours, creative displays and promotions

Photos, type of shooting, angle-cut images of most artists that focus on them.

The in-scene - the front page is a red record of dark black audio like vinyl record. Yellow is a fun idea that can reflect the music scene.

Language and lexis - Simple language, uses a good language to cry out in the classroom

Anchorage of text and pictures -

Type of style / style / media product category.

Types that allow producers to understand the audience and allow the audience to choose.

Codes and meetings:

Symbol - Wavy type can be used to suggest female curves according to public information.
Proairetic - An earlier quote made the audience want to find out why Alfred Hitchcock has this idea.
Hermeneutic - A woman's picture of smiling makes the audience wonder why the woman is happy and motivates them to continue learning to solve the mystery.

Planning & Design - A clear layout with non-texting that can be used to urge women in the time the magazine has been made because they seem to be more sensible.

Mise-en-Scene - Natural lighting has peaceful ideas. The picture taken with a simple background reinforces / reflects how women are considered to be more simple than men of the main idea in society while the magazine was created.

The Word of the Word is not organized but also merges.
The type is friendly

The purplish color has feminine expressions. Binary opposition to yellow.

White teeth have a healthy meaning.

colour choice is soft and unthreatening

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