Skip to main content

Woman magazine lesson 3

Pick and Mix Theory - David Gauntlet - Picking of different ideologies and ignoring ideologies that aren't agreed with.

Uses condescending language to suggest that women who are reading aren't intellectual enough to understand the article without description.

Women may read articles like this and think that they have to like kitchens and housework. This is an example of the cultivation theory.

Lisbet Van Zoonen - Key theory 8 - Feminist Theory


  • Gender is constructed through codes and conventions of media products and the idea of what is male and female changes over time.

  • Women's bodies are used in media products as a spectacle for heterosexual male audiences which reinforces patriarchal hegemony. --- In the case of 'Woman' magazine, this may not be the case as there is a female target audience. however, this may appeal to a man wanting to buy this magazine for their wives.
Male Gaze - Media studies is all about gaze. The audience looks at a media product and creates their own ideologies about it.

Stereotypes that British women are nice on the outside but can 'explode' in your face. This could suggest that the actual personalities of women are being suppressed by society. "They're like snow capped volcanoes"

He refers to being British as a 'Beauty' which suggests that women are still there to just be looked at. 

A 'mans man' may have been interviewed in a women's magazine as a way of putting women in their place.

"I decided to cast her in the film" is a quote from Alfred Hitchcock which suggests that she has no choice

Metonym - a word, name of expression used as a substitute for something else

The women that Hitchcock is talking about are shown to be ideal for men.

There is a lot of talk suggesting that Hitchcock was grooming women. 

Women may aspire to be noticed by Hitchcock.

The entire thing isn't much of an interview but it is seen here as more of a monologue.

Alfred Hitchcock is stereotypically unattractive. 

Comments

Post a Comment

Popular posts from this blog

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...
Post a Comment
Read more

Steve Neale - Key Theory 3 - Theories around Genre

Genre exists to separate different forms of media to make it easier for an audience to find what they are looking for An audience benefits from generic classification because it means that less time can be wasted finding what they like. A producer can also use genre to promote their film to a specific audience. Advantages of genre: Producer an use it to target a specific audience. Audience can use genre to find new media that may be interesting to them based on media that they have previously enjoyed based on the same genre. Disadvantages: Producer has to conform to the 'rules' of a genre to appeal to certain audiences Audience may not want to watch something from a specific genre even if it is good. Neale believes that genre is essentially instances of 'repetition and difference'. He suggested that texts need to conform to some generic paradigms to be identified within a certain genre - but must also subvert these conventions in order to not appear iden...
Post a Comment
Read more

Revision - 8th May 2019 - Magazine Industry

Stuart Hall argues that not only do representations reflect the ideology of the producer, they also reflect the historical context in which they were made. Analyse this theory with explicit reference to the set editions of Woman and Adbusters. Woman 1964 Adbusters 2016 Representation  of women in 1964 is stereotypical and singular. Women magazine is a mainstream mass market magazine for heterosexual white females aged 30-50. Woman magazine doesn't talk much about feminism but at the time this magazine was published, the women liberation movement was happening. The DIY kitchen suggests that women's equality is becoming more prevalent in society in the 1960s. Women are sexualised in the breeze soap advert which isn't stereotypical for a magazine that is aimed at women.  Diametric Opposition = Binary Opposition Adbusters ideology is subversive. Breaking the rules. Adbusters hates capitalism and advertising. 1/3 of a conventional magazine's profits com...
Post a Comment
Read more