AMMedia

Stuart Hall argues that not only do representations reflect the ideology of the producer, they also reflect the historical context in which they were made. Analyse this theory with explicit reference to the set editions of Woman and Adbusters. Woman 1964 Adbusters 2016 Representation  of women in 1964 is stereotypical and singular. Women magazine is a mainstream mass market magazine for heterosexual white females aged 30-50. Woman magazine doesn't talk much about feminism but at the time this magazine was published, the women liberation movement was happening. The DIY kitchen suggests that women's equality is becoming more prevalent in society in the 1960s. Women are sexualised in the breeze soap advert which isn't stereotypical for a magazine that is aimed at women.  Diametric Opposition = Binary Opposition Adbusters ideology is subversive. Breaking the rules. Adbusters hates capitalism and advertising. 1/3 of a conventional magazine's profits comes

David Gauntlett explores how audiences can use TV Shows to define their own identities.To what extent can the audiences of Humans and Les Revenants use these shows to construct their own identities. Knee Jerk : There are lots of opportunities for audiences to construct their own identities/ideologies through these shows. In order to explore this idea, I shall outline the many ways that the producers of these shows offer the audience opportunities to 'pick and mix' ideological perspective. Previously it was believed that audiences were largely passive and that they consume media products in the way that was intended by the producer. However it is now believed that mass audiences are now active consumers of media products and that they are able negotiate a range of ideological perspectives. Humans primarily targets a middle class British audience These shows are an excellent example of allowing an audience to construct their identities MOCK PLAN : Cultivation Po

Component 1 Section B - Industry and Audience Media products are always standardised products (apart from Adbusters) In what ways are Humans and Les Revenants shaped by specialised forms of production , distribution and circulation ? Knee Jerk Reaction - Both set texts are fundamentally shaped by their contexts of production, distribution and circulation at both a technical, narrative and audience level. Plan Production Values Representation - Stuart Hall - Reception Conglomeration Convergence Cultural Industries Horizontal and vertical integration, multimedia integration Curran and Seaton , Power in Media Industries Livingstone and Lunt - Regulation - Getting increasingly harder to effectively regulate media products. Humans is broadcast after the watershed. Les Revenant shown on channel 4 at 9pm Circulation is going to be fairly low due to cult audience appeal. Even though these are both successful for their genre they are still made to appeal to a cult audien