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Zoella - Weds 27th Feb

Questions:

To what extent does Zoella represent her own audience? Make reference to David Gauntlett's Theories of Identity.

In what way does Zoella meet the needs of her target audience?

What are the potential audience responses to Zoella? Make reference to Stuart Hall's Reception Theory?

Article comments on zoella.co.uk are unregulated.

Zoella has kind of stepped away from her Zoella persona and is coming into her more Zoe Sugg persona which is more mature.

Zoella is fading because of the change of teenage culture.

Zoella is an empty shell of a character. She is an ideal representation about a very specific representation. This is aspirational hyperreality.

Arguably, by using vulgar words when you are a 'celebrity' it could make it become a hegemonic norm.

To what extent doe Zoella use stereotypical representations of women?

Zoella's reference to 'Poppy' is a proairtic code to suggest excitement.

Her videos follow a clear structure of a mistake and then an announcement of the mistake to show that she is 'a person'.

'The Zoella Apartment' video is a big advertisement for her brand.

Hyper-modality is extreme across all of Zoella's videos because you can use her as a hub to find other things.

The use of highkey lighting emphasises her face.

In terms of Zoella's Ideology, sex and sexuality is not important.


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