Zoella - Thurs 28th Feb

Zoella is an excellent example of talented narrowcasting. Zoella is chaste which may appeal to her underage female audience.

The close-up in the Zoella Apartment video takes a direct mode of address which reinforces that she is the audience's friends. This reinforces the stereotype that women are approachable, friendly and easy to chat to.

The mise-en-scene of the box paired with her talking about the packaging of the product instead of the actual product which is an example of commodity fetishism.

Standardised differentiation - every scented candle is exactly the same, they all serve the same purpose yet Zoella's is made to seem better than the others due to the packaging.

Rise of the Superstar Vloggers - notes

Need to be able to look normal in a way that is still more attractive than the average person.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

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NO AUDIENCE THEORIES - NO TEXTUAL ANALYSIS I Daniel Blake, Straight Outta Compton Distribution is the key to success for any media industry : How have digital technologies affected the ways in which films are produced and distributed ? Plan NWA conglomeration curran and seaton - power in media industries steve neale - genre theory 'glamourises benefits' - jeremy corbyn Viral Marketing - clay shirky - henry jenkins Convergence Lengendary - producer, universal - distributor Vertical, Horizontal and multimedia integration (hesmondhalgh) Stars Stereotypes Success - financial success Specialised industry Knee-jerk reaction Distribution refers ti the was in which media products are shared and given out to their intended and target audiences. Distribution is absolutely vital to the financial success of the film industry, and this is made increasingly more so by advances in digital technology. Marketing campaign Discounted cinema tickets...

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