Zoella - Thurs 28th Feb

Zoella is an excellent example of talented narrowcasting. Zoella is chaste which may appeal to her underage female audience.

The close-up in the Zoella Apartment video takes a direct mode of address which reinforces that she is the audience's friends. This reinforces the stereotype that women are approachable, friendly and easy to chat to.

The mise-en-scene of the box paired with her talking about the packaging of the product instead of the actual product which is an example of commodity fetishism.

Standardised differentiation - every scented candle is exactly the same, they all serve the same purpose yet Zoella's is made to seem better than the others due to the packaging.

Rise of the Superstar Vloggers - notes

Need to be able to look normal in a way that is still more attractive than the average person.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Week 3 Online media - 4th March

Pokemon Glaswegian Advert: 🌚 🌝 🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos

Radio

Component 1 Section B 💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹🇸🇹 Late Night Women's Hour - Friday 28 Oct 11pm 2016 - 'Home' People are normally out. Quite niche. You can listen on demand. Spinoff of Women's Hour Broadcast on BBC Radio 4 - Middle age, middle class audience aim. BBC Funded by TV licenses. Magazine show. Wide variety of articles for a general audience.Presented by Lauren Laverne. Features general female panellists. Female Target audience. Broadcast once a month late at night. Write about Language. AUDIENCE AND INDUSTRY QUESTION. Formal dialogue Hygge - danish for fun Discussion of culture. Socia...

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