Thursday 7th Feb - Online Media

Web 2.0 - current look of the internet 🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈

Vlogs -

Aspirational - You can aspire to be like the vlogger

Personal Identity - people can form their identities through the content of others - pick and mix theory

Identification - We can get a measure of who we are when watching vloggers

Unscripted narrative - Natural view into somebody's everyday life. Illusion of reality

Authenticity? -

Direct mode of address - addresses audience directly

Audience Interaction - Gives the audience an opportunity to interact with the media product.

Jackson Galaxy presents himself as somebody who is an expert on cats and feline behaviour.

The video isn't perfect . purrrfect.

Steve Neale - genre theory.

Beauty Vlog :

Roland Barthes - Semiotics
Steve Neale - Genre Conventions

Shot Types

Camera Angles

High key soft lighting

Mid-shot

Jump cuts

Referencial Code to The Lion King - Nala the dog - Disney - young target audience. Connotations of innocence - relies on prior knowledge to know that her dog is called Nala

Makeup

Her eyes are looking directly at you.

She subtly breaks the law to make more money.

teeth look airbrushed

Used to wear perfume at 16

Waving product around to make audience aware of it.

Looks as if she is promoting products.

Face movement is exaggerated. Hyper expressive

Uses Proper English. - Letters properly pronounced.

Youtube videos need to be played for 30 seconds to be counted as a view.

Sounds like she is in customer services. Talking down to audience.

Intentionally messes up words. 'show box' mess up.

Mistakes are left in to give a sense of authenticity.

Informal mode of address.

Don't talk in a monotone voice.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No

Fandoms

Fandom is a subculture composed of fans characterised by a feeling of empathy and camaraderie with others who share a common interest. Examples: - Bronies - Rick and Morty fans - Furrys - Beliebers Textual poaching - Stealing something from a media product and often using it in a way that subverts normality/ the intention of the producer. KEY THEORY 18 - FANDOM - FANDOM Fandom refers to a particularly organised and motivated audience of a certain media producer franchise. 'Fans use the media in ways not intended by the producer' 18 - Fandom - Henry Jenkins (radio, videogames, television, online media) • Fandom refers to a particularly organised and motivated audience of a certain media producer franchise • Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings • Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poach

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest

AMMedia