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Thursday 7th Feb - Online Media

Web 2.0 - current look of the internet 🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈

Vlogs -

Aspirational - You can aspire to be like the vlogger

Personal Identity - people can form their identities through the content of others - pick and mix theory

Identification - We can get a measure of who we are when watching vloggers

Unscripted narrative - Natural view into somebody's everyday life. Illusion of reality

Authenticity? -

Direct mode of address - addresses audience directly

Audience Interaction - Gives the audience an opportunity to interact with the media product.

Jackson Galaxy presents himself as somebody who is an expert on cats and feline behaviour.

The video isn't perfect . purrrfect.

Steve Neale - genre theory.

Beauty Vlog :

Roland Barthes - Semiotics
Steve Neale - Genre Conventions

Shot Types

Camera Angles

High key soft lighting

Mid-shot

Jump cuts

Referencial Code to The Lion King - Nala the dog - Disney - young target audience. Connotations of innocence - relies on prior knowledge to know that her dog is called Nala

Makeup

Her eyes are looking directly at you.

She subtly breaks the law to make more money.

teeth look airbrushed

Used to wear perfume at 16

Waving product around to make audience aware of it.

Looks as if she is promoting products.

Face movement is exaggerated. Hyper expressive

Uses Proper English. - Letters properly pronounced.

Youtube videos need to be played for 30 seconds to be counted as a view.

Sounds like she is in customer services. Talking down to audience.

Intentionally messes up words. 'show box' mess up.

Mistakes are left in to give a sense of authenticity.

Informal mode of address.

Don't talk in a monotone voice.


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