Homework Tasks - Mon 4th February

TASK ONE

Text Chosen - I, Daniel Blake

REGULATION

Who regulates this text?

BBFC

What legal and ethical issues does this text bring up?

Benefits in Britain, Poverty

Does this text offer it's audiences a plurality of experiences?

Yes, Shows Britain as being harsher on poor people but also showing them to be harsher on people who are disabled. Brings up issues regarding the NHS also.

DISTRIBUTION

Who distributes this product?

eOne Films in the UK and Le Pacte in France

How many copies are/were sold?

What is the circulation of this product?

Box office - $15.8 million

Can the product be distributed digitally?

Yes, through Netflix and other online streaming services

POWER AND ORGANISATION

Who owns this product?

Ken Loach

Is the owner a major or indie?

Major

What else do they produce/publish?

Other Films (e.g The Wind that Shakes the Barley)

Are they vertically and/or horizontally integrated?

Do they operate as a subsidiary?

What is the dominant ideology of this organisation?

Left wing ideology

TASK TWO

Vloggers

Casey Neistat

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Attitude Online - Thursday 14th March

The difference between the representations of men in the online and the print version of this magazine is that the online magazine shows men as being more buff which paints an unrealistic expectation of gay men to have these body types. Print cover has a gay man with a moustache which is an intertextual reference to Freddie Mercury. The print cover positions the audience as a gay man who has had problems with bullying from 'jocks' in the past. He is wearing a US Army Costume which may be used to appeal to an international audience. The femininity of the camp hand on hip gesture is a convention that is specific to the gay magazine genre. He is breaking the fourth wall with the direct mode of address with the look into the camera. It presents the gay male on the front as androgynous which he clearly isn't but this is a form of anchorage. If somebody is a closet-gay then they can view the website so that they don't have to buy to magazine. It may be a way to reduce the...

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest...

AMMedia