13th Feb - A Grade Stuff

13th Feb - A Grade Stuff - Read This

Postmodernism - Baudrillard

Hyperreality - The idea that something that is not real but people think is real

Simulacra -

The world in which we live in is becoming vastly more complicated. Every single technology is making the world vastly more complicated.

A hyperreal is not just better than reality, it's not just beyond reality. It is also a representation of something that never existed in the first place.

constant hyperreferentiality - constant reference to things that make no sense without prior knowledge. Making use of Barthes referential codes. In relation to Zoella, it gives the audience a sense of escapism.

'thats a big old crusty boy' - zoella - reference to a meme

'that was really hard' - zoella

Zoella is dressed like a pizza

Hyper reality of zoella holding her hand on her head to 'jog her memory'.

Expected to know who 'Mark' is from the title.

non-diegetic 'overly happy' sound track - ukelele soundtrack - low volume in sound-mix to emphasise the vlogger's importance - like a kid show soundtrack

She has specifically changed her voice to mature with her audience. - rebranding

Mark has certain stereotypical aspects of being gay due to his generic campness.

Leaving the food is wasteful.

mid-shot/2 shot - audience positioned as sitting at the table with them. Gives a sense of inclusiveness. - Escapism

They are very skinny which reinforces hegemony.

This video is excruciatingly boring.

We live in a world of polished media where mainstream media feeds us perfect media. Vloggers give us more relatable form of seemingly unpolished media.

Cognitive Dissonance - 2 thoughts in your head that can't co-exist

She is reinforcing bad hegemonic norms. Girls need to wear makeup to look attractive. Gay best friend doesn't necessarily mean homosexual.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No

Fandoms

Fandom is a subculture composed of fans characterised by a feeling of empathy and camaraderie with others who share a common interest. Examples: - Bronies - Rick and Morty fans - Furrys - Beliebers Textual poaching - Stealing something from a media product and often using it in a way that subverts normality/ the intention of the producer. KEY THEORY 18 - FANDOM - FANDOM Fandom refers to a particularly organised and motivated audience of a certain media producer franchise. 'Fans use the media in ways not intended by the producer' 18 - Fandom - Henry Jenkins (radio, videogames, television, online media) • Fandom refers to a particularly organised and motivated audience of a certain media producer franchise • Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings • Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poach

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest

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