Postmodernism - Baudrillard
Hyperreality - The idea that something that is not real but people think is real
Simulacra -
The world in which we live in is becoming vastly more complicated. Every single technology is making the world vastly more complicated.
A hyperreal is not just better than reality, it's not just beyond reality. It is also a representation of something that never existed in the first place.
constant hyperreferentiality - constant reference to things that make no sense without prior knowledge. Making use of Barthes referential codes. In relation to Zoella, it gives the audience a sense of escapism.
'thats a big old crusty boy' - zoella - reference to a meme
'that was really hard' - zoella
Zoella is dressed like a pizza
Hyper reality of zoella holding her hand on her head to 'jog her memory'.
Expected to know who 'Mark' is from the title.
non-diegetic 'overly happy' sound track - ukelele soundtrack - low volume in sound-mix to emphasise the vlogger's importance - like a kid show soundtrack
She has specifically changed her voice to mature with her audience. - rebranding
Mark has certain stereotypical aspects of being gay due to his generic campness.
Leaving the food is wasteful.
mid-shot/2 shot - audience positioned as sitting at the table with them. Gives a sense of inclusiveness. - Escapism
They are very skinny which reinforces hegemony.
This video is excruciatingly boring.
We live in a world of polished media where mainstream media feeds us perfect media. Vloggers give us more relatable form of seemingly unpolished media.
Cognitive Dissonance - 2 thoughts in your head that can't co-exist
She is reinforcing bad hegemonic norms. Girls need to wear makeup to look attractive. Gay best friend doesn't necessarily mean homosexual.
Hyperreality - The idea that something that is not real but people think is real
Simulacra -
The world in which we live in is becoming vastly more complicated. Every single technology is making the world vastly more complicated.
A hyperreal is not just better than reality, it's not just beyond reality. It is also a representation of something that never existed in the first place.
constant hyperreferentiality - constant reference to things that make no sense without prior knowledge. Making use of Barthes referential codes. In relation to Zoella, it gives the audience a sense of escapism.
'thats a big old crusty boy' - zoella - reference to a meme
'that was really hard' - zoella
Zoella is dressed like a pizza
Hyper reality of zoella holding her hand on her head to 'jog her memory'.
Expected to know who 'Mark' is from the title.
non-diegetic 'overly happy' sound track - ukelele soundtrack - low volume in sound-mix to emphasise the vlogger's importance - like a kid show soundtrack
She has specifically changed her voice to mature with her audience. - rebranding
Mark has certain stereotypical aspects of being gay due to his generic campness.
Leaving the food is wasteful.
mid-shot/2 shot - audience positioned as sitting at the table with them. Gives a sense of inclusiveness. - Escapism
They are very skinny which reinforces hegemony.
This video is excruciatingly boring.
We live in a world of polished media where mainstream media feeds us perfect media. Vloggers give us more relatable form of seemingly unpolished media.
Cognitive Dissonance - 2 thoughts in your head that can't co-exist
She is reinforcing bad hegemonic norms. Girls need to wear makeup to look attractive. Gay best friend doesn't necessarily mean homosexual.
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