Mock 1
How Does Humans and Les Revenants use intertextuality to create meaning.
Humans and Les Revenants use intertextuality to create meaning. In this response, I will be making reference to Barthes' Theory of semiotics, Baudrillard's Postmodernism and Theories of representation.
In Humans, the fear expressed in Laura's face when she sees Anita in the shot/counter-shot may be an intertextual references to Star Wars when Luke is looking at Darth Vader. This shows conflict due to the binary opposition betweens humans and cyborgs in both humans and texts that it may be referring to. The look on Laura's face may be symbolic of fear but may also suggest a hermeneutic code which makes the audience wonder why she is scared thus creating meaning for the audience. The audience may also realise that her fear is similar to the fear of people in other media products when they come across similar situations. This reaction also represents humans inability to adapt to hyperreal situations which may then result in different readings by audience members that have multiple different readings thus making Humans polysemic.
In Les Revenants, the mid-shot of the living room with the television has an intertextual reference to the Texas Chainsaw Massacre which hints to the fact that Les Revenants is a horror as it may be unclear at this point in the pilot episode. This is a hermeneutic code because it makes the audience question the genre of the show. In comparison to Humans, Les Revenants (The Returned) uses much more explicit intertextual references whereas Humans is very implicit. An audience may be able to guess what horror film is being played on the television in Les Revenants but may not be able to relate the shot/counter-shot in humans to sci-fi films like Star Wars unless they have seen it.
In Conclusion, the producer's of Humans and Les Revenants both take a different approach when encoding ideologies into their products in terms of intertextuality. The implicity of the reference within Humans suggests that an audience may have to have a high level of intelligence to understand the product.
Mock 2
How may audiences of different genders interpret the Kiss of the Vampire advert and the Tide advert. Make reference to the Male Gaze theory.
Audiences of different genders may interpret these adverts in different ways. I will be making reference to Van-Zoonen's Male Gaze theory and I will also be evidencing my points with reference to Stuart Hall's reception theory.
The Kiss of the vampire advert depicts a Male Vampire trying to protect a woman which would conform to the societal context at the time this advert was made due to women being seen as unequal to men. However, the facial expression of this 'Vampire' suggests that he is scared which goes against the stereotypical character archetypes of a Vampire. Male audiences may have a more negotiated reading of this mise-en-scene and make the point of him being able to protect the woman due to the stereotypical masculinity that was seen in men at the time of this advert being made. A woman may have a more preferred response that the advert was meant to depict that everybody has a weakness. The woman that is being 'protected' has little clothing on which relates to Van-Zoonen's theory that says that women are placed in media products for men to find attractive which I would agree with in this instance.
The Tide advert has many different elements that are blatantly sexist due to the time it was created. When a female audience views this media product they may have multiple different thoughts due to the societal context behind this media product. The phrase 'tide's got what women want' is a hermeneutic code to make the female audience ask what it is that a women may want. However, a male audience may just make an assumption that women want to cook and clean and be a good housewife. The mise-en-scene of the woman smiling may appeal to a male audience according to the male gaze theory due to a man seeing the product and buying it due to the happy look of the woman on the advert.
In conclusion, there are many different audience interpretations of one media product that have polysemic meanings based on many other things apart from gender. However, we can see that there are massive differences in audience interpretation based on just gender alone.
Mock 3
THE DAILY MIRROR NOVEMBER 10TH 2016, FRONT COVER AND US ELECTION DOUBLE PAGE SPREAD
THE TIMES NOVEMBER 10TH 2016, FRONT AND BACK PAGES
In what ways do these media products use intertextuality to create meaning?
In this response I will be making reference to semiotics, representation and reception.
The daily mirror front cover uses intertextuality to Doctor Who's weeping angels which makes the audience viewing it question what is going to happen next with the world thus making it a hermeneutic code. This creates meaning because this is a British Newspaper which means that a lot of the audience will get the reference to Doctor Who whereas a viewer of the Times which is an American Newpaper may not get the reference. Trump is represented as being bad in the Mirror with the mise-en-scene of not only the 'weeping angel' statue of liberty but also the doomsday sky. Depending on somebody's political stance they may view this paper differently. For example a right wing viewer may have an oppositional reading of this paper due to their views about the economy.
In comparison to the
How Does Humans and Les Revenants use intertextuality to create meaning.
Humans and Les Revenants use intertextuality to create meaning. In this response, I will be making reference to Barthes' Theory of semiotics, Baudrillard's Postmodernism and Theories of representation.
In Humans, the fear expressed in Laura's face when she sees Anita in the shot/counter-shot may be an intertextual references to Star Wars when Luke is looking at Darth Vader. This shows conflict due to the binary opposition betweens humans and cyborgs in both humans and texts that it may be referring to. The look on Laura's face may be symbolic of fear but may also suggest a hermeneutic code which makes the audience wonder why she is scared thus creating meaning for the audience. The audience may also realise that her fear is similar to the fear of people in other media products when they come across similar situations. This reaction also represents humans inability to adapt to hyperreal situations which may then result in different readings by audience members that have multiple different readings thus making Humans polysemic.
In Les Revenants, the mid-shot of the living room with the television has an intertextual reference to the Texas Chainsaw Massacre which hints to the fact that Les Revenants is a horror as it may be unclear at this point in the pilot episode. This is a hermeneutic code because it makes the audience question the genre of the show. In comparison to Humans, Les Revenants (The Returned) uses much more explicit intertextual references whereas Humans is very implicit. An audience may be able to guess what horror film is being played on the television in Les Revenants but may not be able to relate the shot/counter-shot in humans to sci-fi films like Star Wars unless they have seen it.
In Conclusion, the producer's of Humans and Les Revenants both take a different approach when encoding ideologies into their products in terms of intertextuality. The implicity of the reference within Humans suggests that an audience may have to have a high level of intelligence to understand the product.
Mock 2
How may audiences of different genders interpret the Kiss of the Vampire advert and the Tide advert. Make reference to the Male Gaze theory.
Audiences of different genders may interpret these adverts in different ways. I will be making reference to Van-Zoonen's Male Gaze theory and I will also be evidencing my points with reference to Stuart Hall's reception theory.
The Kiss of the vampire advert depicts a Male Vampire trying to protect a woman which would conform to the societal context at the time this advert was made due to women being seen as unequal to men. However, the facial expression of this 'Vampire' suggests that he is scared which goes against the stereotypical character archetypes of a Vampire. Male audiences may have a more negotiated reading of this mise-en-scene and make the point of him being able to protect the woman due to the stereotypical masculinity that was seen in men at the time of this advert being made. A woman may have a more preferred response that the advert was meant to depict that everybody has a weakness. The woman that is being 'protected' has little clothing on which relates to Van-Zoonen's theory that says that women are placed in media products for men to find attractive which I would agree with in this instance.
The Tide advert has many different elements that are blatantly sexist due to the time it was created. When a female audience views this media product they may have multiple different thoughts due to the societal context behind this media product. The phrase 'tide's got what women want' is a hermeneutic code to make the female audience ask what it is that a women may want. However, a male audience may just make an assumption that women want to cook and clean and be a good housewife. The mise-en-scene of the woman smiling may appeal to a male audience according to the male gaze theory due to a man seeing the product and buying it due to the happy look of the woman on the advert.
In conclusion, there are many different audience interpretations of one media product that have polysemic meanings based on many other things apart from gender. However, we can see that there are massive differences in audience interpretation based on just gender alone.
Mock 3
THE DAILY MIRROR NOVEMBER 10TH 2016, FRONT COVER AND US ELECTION DOUBLE PAGE SPREAD
THE TIMES NOVEMBER 10TH 2016, FRONT AND BACK PAGES
In what ways do these media products use intertextuality to create meaning?
In this response I will be making reference to semiotics, representation and reception.
The daily mirror front cover uses intertextuality to Doctor Who's weeping angels which makes the audience viewing it question what is going to happen next with the world thus making it a hermeneutic code. This creates meaning because this is a British Newspaper which means that a lot of the audience will get the reference to Doctor Who whereas a viewer of the Times which is an American Newpaper may not get the reference. Trump is represented as being bad in the Mirror with the mise-en-scene of not only the 'weeping angel' statue of liberty but also the doomsday sky. Depending on somebody's political stance they may view this paper differently. For example a right wing viewer may have an oppositional reading of this paper due to their views about the economy.
In comparison to the
Comments
Post a Comment