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Regulation

Humans has a cult following whereas other shows may not. Audiences are supposed to talk about it afterwards. These discussions could involve theories, opinion and mysteries within the show.

Regulation

Regulation is the rules and restrictions that a media product has to follow.

Films are regulated with ages restrictions based on swearing and violence.

Television has an open audience and media on television is only regulated through the way it is funded and even then this is only a guideline. Swearing cannot be used before the the 9pm watershed but this can be solved by making a 9pm watershed programme available on demand.










Livingstone and Lunt criticised the way that media is regulated in the sense that not everything can be easily regulated anymore.

Cultivation, normalisation for children.

In America, Male and Female masturbation in media is seen as different.

Rape scene:

preferred reading  - Audience should think its disgusting, disturbing

negotiated reading - It's only a robot so surely its okay? disturbing because the audience knows what they know

oppositional reading - Audience feels that this is fine as she is only a robot. may be sexually attracted to her

Kidnapping scene:

preferred reading - Confusion as to why it happened and disgust.

negotiated reading - shes only a synth

oppositional reading - its fine

Odi's Supermarket Malfunction:

preferred reading - it was accidental. It's only a robot

negotiated reading - the owner is responsible but the robot malfunctioned

oppositional reading - Odi hates apricots. Odi likes to hit women

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