Post modernism

Hyperreality - like reality but beyond reality.

Jean Baudrillard

Humans and simulacra - representation of something that is not real (synths) - entire series is about how how synths are preferable.

Anita is hyperreal.

5 - Postmodernism - Jean Baudrillard

(television, online media)

• In postmodern culture the boundaries between the ‘real’ world and the world of the media have collapsed and that it is no longer possible to distinguish between what is reality and what is simulation. In fact, it really doesn't matter which is which!
• Therefore, in this postmodern age of simulacra, audiences are constantly bombarded with images which no longer refer to anything ‘real’
• Because of this, we are now in a situation that media images have come to seem more ‘real’ than the reality they supposedly represent. This concept is referred to as 'hyperreality'

Key work – Simulacra and Simulation

Comments

Adbusters

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