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Humans economic factors

Britishness shaped humans because Channel 4 is based in Britain. This is reinforced by the mise-en-scene of Kings Cross Station in London.

Choice of lexis in humans makes it British.

Style of humans. TV Ugly characters are used to represent normal people. Max is an example of a TV Ugly character. The detective, Pete , in this show is also TV Ugly to represent that he has a normal job.

Elderly people in British TV are represented as quite dependable. An example of this is the high-angle mid shot of George looking down at Odey in the supermarket.

It is similar to British Sitcoms like outnumbered.

Because Channel 4 is funded by advertisements, it needs to tone down violence and swearing.

Independent ideology - themes of rebellion, culture, and identity.

Has relatively high production values - the money put into making it - making the show look good.

Specific target audience:

Name : Harry
Age : 24
Gender : Male
Nationality : British
Location : London
Sexuality : Straight
Demographic : Working-Class
Psychographic : Intelligent
Socio-economic class :
Occupation : Office Job
Hobbies : Going out to eat, Cinema, Concerts

TV producers are selling audiences.

Humans has a complicated narrative which may suggest that this show targets a middle-class university-educated audience.

In what was does this scene target and maintain audiences?

targets audiences with families and maintains the audience due to the mise-en-scene of the family eating breakfast and drinking tea which would target a British audience.

stereotypical British family breakfast.

'we should throw a party for the dishwasher its been working for years' - confirms Anita's role as a slave - a challenging concept to be decoded by the audience so the media does it for them.

high-key-lighting - connotes wealth and comfort presenting a relatable situation for a middle class audience

'this is what breakfast is meant to be like' showing that something that is relatable yet aspirational for the characters within the media - A hyperreal representation of a middle class lifestyle.

Costume - they're all wearing pyjamas apart from Anita (the family 'slave').
Location: Unknown location.

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