Fandoms

Fandom is a subculture composed of fans characterised by a feeling of empathy and camaraderie with others who share a common interest.

Examples:

- Bronies
- Rick and Morty fans
- Furrys
- Beliebers

Textual poaching - Stealing something from a media product and often using it in a way that subverts normality/ the intention of the producer.

KEY THEORY 18 - FANDOM - FANDOM

Fandom refers to a particularly organised and motivated audience of a certain media producer franchise.

'Fans use the media in ways not intended by the producer'

18 - Fandom - Henry Jenkins

(radio, videogames, television, online media)

• Fandom refers to a particularly organised and motivated audience of a certain media producer franchise
• Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings
• Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poaching’). Examples of this may manifest in conventions, fan fiction and so on
• Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this ‘subcultural capital’ to form social bonds. For example, through online forums like Reddit or 4chan.

Key work – Textual Poaching

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms - construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...

Audience Manipulation (Contains Some Key Theories)

Producer decides primary and secondary audiences. Audiences can be broadly categorised with demographics. Intended demographic in McDonalds advert - young couples - Going to McDonalds is something that is commonly done by younger people. - Stereotypical romantic gesture. What happens if you watch too much TV/YouTube/Play too many video games? Addiction - No social life - Eye Damage - Become violent - Can give you negative body perceptions - Mindlessness Mass media is a type of media that an be obtained with ease. Key theory 15 - Albert Bandura - Media Effects The Effects Model, AKA The Hypodermic Needle Model. - How an audience is manipulated by the media. - Brainwashing Ideology - ideas, beliefs and values Passively happening without audience knowledge. - Not all ideology is negative Passive - You don't know it is happening. George Gerbiner - Cultivation Theory - To develop an ideology based on the information that is given. The idea that prolonged and heavy ...

AMMedia