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Fandoms

Fandom is a subculture composed of fans characterised by a feeling of empathy and camaraderie with others who share a common interest.

Examples:

- Bronies
- Rick and Morty fans
- Furrys
- Beliebers

Textual poaching - Stealing something from a media product and often using it in a way that subverts normality/ the intention of the producer.

KEY THEORY 18 - FANDOM - FANDOM

Fandom refers to a particularly organised and motivated audience of a certain media producer franchise.

'Fans use the media in ways not intended by the producer'

18 - Fandom - Henry Jenkins 


(radio, videogames, television, online media)

• Fandom refers to a particularly organised and motivated audience of a certain media producer  franchise
• Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings
• Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poaching’). Examples of this may manifest in conventions, fan fiction and so on
• Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this ‘subcultural capital’ to form social bonds. For example, through online forums like Reddit or 4chan.

Key work – Textual Poaching

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