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Construction

Construction

Representations - Created by the producer

Producer - Creates a media product to get across a specific ideology

Producer tries to manipulate the audience with their own ideologies to anchor the audience into thinking about something differently

Both the target audience and the group being represented are impacted by representation.

In Humans, female synths adopt the role of housewives which contextually links to the mid 1900's when women were seen as lesser than men and they had to do the same jobs.

Non-Synth women have subversive roles and Laura works whereas the husband is a stay-at-home dad.

Synth women are seen as slaves/unpaid prostitutes.

Young Child says 'can we take her back if she's not pretty' - Shows Anita to be a sort of doll. If it was unattractive then it would be breaking hegemonic laws and conventions.

Subversive
Housewives
Stereotypical and at some points sexist.
Sexualised
Slaves
Prostitution
Daughter asks for an attractive synth.
If it wasn't attractive it would break hegemonic norms and conventions.
Mother
Butler
Rebel


'synths cannot have emotions'/Brothel scene - 

Relationship between humans and synths are a binary opposition as 'non-emotionless synths' care for humans but don't get the same thoughtfulness back.

Women are represented as being motherly, both Laura and Anita care for the youngest girl.

Laura's love is represented through the giving of the teddy bear and anita's is represented through the kiss.

Female bodies are used to clean and be housewives/sexual objects whereas men are seen as more dominant

Preffered response - Good that Anita is caring for the young girl as much as Laura

Negotiated - good that anita is caring but bad that she's taken away

Oppositional - Bad that anita has her own consciousness because others don't know

Niska encoded as being a prostitute with the mise-en-scene of lacy clothing and willingness to do as the man pleases.

Niska staring into camera is a direct mode of address as a kind of plea for help. Made to be uncomfortable. Slow zoom conveys that she is alive.

Hegemonic Norms

Madonna/Whore Complex - Dehumanising

Sigmund Freud developed a theory to explain men's anxiety toward women

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