Magazine analysis and moodboard homework.

Fader Magazine

Use of bright colours as a symbolic code to show the mood of the artist on the front - Tyler the Creator

Large font - Little text suggesting simplicity.

Comma used between tyler and the creator to create suspense and give him a nickname - hermeneutic code to creat mystery surrounding what he has created.

Use of bright coloured hoodie with a rapper is a-typical due to stereotype of young black rappers being intimidating/violent whereas in this picture the teal coloured hoodie connotes kindness and innocence.

AnOther

Stereotypically attractive woman shown in a non conventional way using black lines to maybe suggest the changing of facial features would make her more stereotypically attractive which targets a young female audience as a lot of younger women tend to have body image issues. This then anchors them to buy the magazine because they believe there is a solution inside.

FDB - Student Magazine

use of bright coloured tracksuit goes against the common stereotype of young teens living in urban areas as the person in this picture is wearing brightly coloured clothes. In addition, all of these clothes are branded which shows that they have a lot of money or may have a lot of money which is uncommon for a student.

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Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms - construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...

Audience Manipulation (Contains Some Key Theories)

Producer decides primary and secondary audiences. Audiences can be broadly categorised with demographics. Intended demographic in McDonalds advert - young couples - Going to McDonalds is something that is commonly done by younger people. - Stereotypical romantic gesture. What happens if you watch too much TV/YouTube/Play too many video games? Addiction - No social life - Eye Damage - Become violent - Can give you negative body perceptions - Mindlessness Mass media is a type of media that an be obtained with ease. Key theory 15 - Albert Bandura - Media Effects The Effects Model, AKA The Hypodermic Needle Model. - How an audience is manipulated by the media. - Brainwashing Ideology - ideas, beliefs and values Passively happening without audience knowledge. - Not all ideology is negative Passive - You don't know it is happening. George Gerbiner - Cultivation Theory - To develop an ideology based on the information that is given. The idea that prolonged and heavy ...

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