Revising Key Theories

Power and media industries - Curran and Seaton - The media is controlled by a small number of companies primarily driven by profit.

Cultural Industries - David Hesmondhalgh - Companies try to minimise risk and maximise audiences through vertical and horizontal integration.

Regulation - Sonia Livingstone and Peter Lunt - Transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk

Cultural Capital - The cultural resources of an individual (knowledge, clothes, qualifications, habits, conditions, tastes)

Gucci
Beethoven
Louis Vuitton
Louboutin

Tackiness

Lower class newspapers are not very wordy. They have large images that are usually printed in colour to make them eye catching. Writes in the way that words are spoken. Sans serif font. Daily Mirror uses a restricted lexis so as not to intimidate the reader.

Self fulfilling prophecy. Allows the producers to manipulate the audience.

KEY THEORY 19

Clay Shirky - Audiences are no longer passive: They interact with media products in an increasingly complex variety of ways.

...

Comments

Top 10 best selling games Amazon

What demographic do these games target? Include gender, age, social group and sexuality What genres do these games belong to? What age ratings do these games have? (remember: the age rating for a media product rarely tells us what demographic it is actually targeting, and this is especially true of videogames!) Who developed these games? How do these games target a local and international audience? Super Smash Bros. Ultimate Male audience children working class heterosexual Fantasy, Platformer, Online Fighter Game 12 PEGI Rating Nintendo and BANDAI Developed Super Mario Party Red dead Redemption 2 Mario Cart 8. Deluxe Marvel's Spider Man Super Mario Odyssey God of War The Legend of Zelda: Breath of the Wild Call of Duty Black Ops 4 Pokemon: Let's Go Pikachu!

The Film Industry - Marketing Films

Guardians of the Galaxy 2 The website contains a graphical interface with characters from the film. It has many different links to different things related to the film. Each page has enough information to keep an audience interested but not too much information that they won't have to watch the film. Three audiences for this film may be young children aged 5+ both male and female, young teens, fans of science fiction. Young children are targeted by the use of the small smiling tree which makes it seem inviting. Young teens may want to see this film as there is use of comic book typography. The use of blues and metallic colours suggest science fiction and space travel which is a common theme in this film and may appeal to sci-fi fans.

Textual Analysis - Exam Structure - IMPORTANT

Introduction - DAC Definition - Defining key terms Argument - Context - Background information about media Paragraphs - PEA Point - Evidence - references to key scenes Argument - theories TERMS TO USE Polysemy - Something with many possible meanings Hegemony - Rules that people follow that aren't necessarily law Intertextuality - Where one media text references another Negotiation - Audience response to a media product that agrees and disagrees Ideology - Views and beliefs of producer Things to revise: What could be in the Exam? Tide Advert WaterAid Advert Kiss of the Vampire Advert Woman Magazine Adbusters' Magazine Daily Mirror Newspaper The Times Newspaper Humans Les Revenants Formation Riptide Late Night Women's Hour Assassins Creed III: Liberation Zoella Attitude Online I Daniel Blake Straight Outta Compton Examiner will see big words and give higher mark. ...

AMMedia