Revising Key Theories

Power and media industries - Curran and Seaton - The media is controlled by a small number of companies primarily driven by profit.

Cultural Industries - David Hesmondhalgh - Companies try to minimise risk and maximise audiences through vertical and horizontal integration.

Regulation - Sonia Livingstone and Peter Lunt - Transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk

Cultural Capital - The cultural resources of an individual (knowledge, clothes, qualifications, habits, conditions, tastes)

Gucci
Beethoven
Louis Vuitton
Louboutin

Tackiness

Lower class newspapers are not very wordy. They have large images that are usually printed in colour to make them eye catching. Writes in the way that words are spoken. Sans serif font. Daily Mirror uses a restricted lexis so as not to intimidate the reader.

Self fulfilling prophecy. Allows the producers to manipulate the audience.

KEY THEORY 19

Clay Shirky - Audiences are no longer passive: They interact with media products in an increasingly complex variety of ways.

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Comments

Week 3 Online media - 4th March

Pokemon Glaswegian Advert: 🌚 🌝 🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest...

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms - construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...

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