Learning Conversation 1

What has gone particularly well so far?

- I have understood most of what I have been told so far
- I have managed to complete all of my work to a standard that I am happy with
- I have already created good revision notes that I can use in the future

What are your strengths?

- I can keep up with the speed we have to work through things
- If I don't manage to finish work in a lesson then I will complete it at home

What is stopping you from achieving your goals?

- I get quite a lot of homework from subjects like Graphics and Occasionally IT
- I tend to be quite forgetful

3 Targets for rest of the year?

- Revise my notes
- Keep blog up to date
- Keep completing homework/ classwork to a high enough standard.

What do you want to achieve in media studies?

- I want to increase my knowledge in media generally and want to create a high quality music video for my coursework. I want to be able to learn new skills that can be used in real life situations.

Do you have any suggestions about the course?

- I don't have any.

Comments

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

Revision - 8th May 2019 - Magazine Industry

Stuart Hall argues that not only do representations reflect the ideology of the producer, they also reflect the historical context in which they were made. Analyse this theory with explicit reference to the set editions of Woman and Adbusters. Woman 1964 Adbusters 2016 Representation of women in 1964 is stereotypical and singular. Women magazine is a mainstream mass market magazine for heterosexual white females aged 30-50. Woman magazine doesn't talk much about feminism but at the time this magazine was published, the women liberation movement was happening. The DIY kitchen suggests that women's equality is becoming more prevalent in society in the 1960s. Women are sexualised in the breeze soap advert which isn't stereotypical for a magazine that is aimed at women. Diametric Opposition = Binary Opposition Adbusters ideology is subversive. Breaking the rules. Adbusters hates capitalism and advertising. 1/3 of a conventional magazine's profits com...

Steve Neale - Key Theory 3 - Theories around Genre

Genre exists to separate different forms of media to make it easier for an audience to find what they are looking for An audience benefits from generic classification because it means that less time can be wasted finding what they like. A producer can also use genre to promote their film to a specific audience. Advantages of genre: Producer an use it to target a specific audience. Audience can use genre to find new media that may be interesting to them based on media that they have previously enjoyed based on the same genre. Disadvantages: Producer has to conform to the 'rules' of a genre to appeal to certain audiences Audience may not want to watch something from a specific genre even if it is good. Neale believes that genre is essentially instances of 'repetition and difference'. He suggested that texts need to conform to some generic paradigms to be identified within a certain genre - but must also subvert these conventions in order to not appear iden...

AMMedia