Learning Conversation 1

What has gone particularly well so far?

- I have understood most of what I have been told so far
- I have managed to complete all of my work to a standard that I am happy with
- I have already created good revision notes that I can use in the future

What are your strengths?

- I can keep up with the speed we have to work through things
- If I don't manage to finish work in a lesson then I will complete it at home

What is stopping you from achieving your goals?

- I get quite a lot of homework from subjects like Graphics and Occasionally IT
- I tend to be quite forgetful

3 Targets for rest of the year?

- Revise my notes
- Keep blog up to date
- Keep completing homework/ classwork to a high enough standard.

What do you want to achieve in media studies?

- I want to increase my knowledge in media generally and want to create a high quality music video for my coursework. I want to be able to learn new skills that can be used in real life situations.

Do you have any suggestions about the course?

- I don't have any.

Comments

Week 3 Online media - 4th March

Pokemon Glaswegian Advert: 🌚 🌝 🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms - construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...

AMMedia